Part Five. All Reports: Traffic Sources
Understanding where your site visitors are coming from — not geographically, but from where on the web — can help you target users to bring even more traffic to your site. But to do that, you have to know basics such as how many of your visitors came directly to your site and how many were referred by outside lines, search engines, or advertisements.
The reports included in this part give you all of that information. Then you can use that information to draw (or drive) additional traffic to your site. And that’s hugely important because the more people who see your site, the more likely you are to achieve the goal conversions you’re trying to reach. (Remember that goal conversions mean that transactions are completed, whatever those transactions might be for you.)
Get Google™ Analytics 2.0 now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
