Google™ Analytics 2.0

Part Two. Setting Up Google Analytics

The average professional analytics package is eminently flexible and powerful. It can track every detail, every goal, and every bounce on your web site. Unfortunately, that also means you have to be a propeller-head — or hire one — to set up and use the average professional analytics package. You’ll spend a lot of dough getting every last detail exactly right, and it’ll take more time than you have.

Google Analytics is not your average professional analytics package. Yes, it’s slightly less flexible, but it’s every bit as powerful. What sets Google Analytics apart is that it’s intuitive — easy to use — even if you want to integrate Google Analytics with your AdWords campaigns. You won’t even need a propeller on your hat, much less one implanted in your skull.

Still, there are some steps in the Google Analytics setup that could be a bit tricky. Part II includes everything you need to know about setting up Google Analytics, including how to integrate it with AdWords. Each chapter walks you through a different aspect of setting up Google Analytics. No propellers required.

If you really want more advanced information, however, you can find that elsewhere in the book. Chapter 9 covers some of the advanced functionality of Analytics. These real-world examples will have you using analytics in ways you may not have even dreamed were possible.