Google™ Analytics 2.0

Acknowledgments

From Mary: First, thanks to my stellar agent, Laura Lewin, who sold this book, and Neil Salkind, who negotiated the second edition, and to the staff at Studio B. They’re good folks. Thanks to Bill Bridges, our development editor; Katie Mohr, who acquired this book for the publisher; and everyone else at Wiley who made it printable. Thanks, also, to the engineers at Google who answered our questions and to the cool staff of Browsercam.

Endless gratitude to my fellow writers online, who gave me community, advice, and various kicks in the pants as needed. There are too many to name, but they all hang out at The Writing Mother and Jay’s Writers’ World. I’m sure there are others I should thank. Apologies to anyone I forgot.

From Jerri: Mary, your vision on the first edition turned into an amazing reality. It’s been a wild ride, girl! You’re a phenomenal writer, and I’ve learned much along the way. Thank you!

We couldn’t have created the book without the help of some very dedicated “Googlites.” To David Salinas, Brett Crosby, Christina Powell, Michael Mayzel, and Brandon McCormick, thanks for all your help and for pointing us in the right direction. And thanks to my very own “Google Guy,” Alex Ortiz. Your passion for and belief in Google Analytics comes through, my friend. I am more appreciative than you’ll ever know for your answers and your efforts in ensuring that there are great screenshots for our readers to see.

There’s also an entire team of people at Wiley who helped ...