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Google's PageRank and Beyond by Carl D. Meyer, Amy N. Langville

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Chapter Three

Ranking Webpages by Popularity

Nobody wants to be picked last for teams in gym class. Likewise, nobody wants their webpage to appear last in the list of relevant pages for a search query. As a result, many grown-ups transfer their high school wishes to be the “Most Popular” to their webpages. The remainder of this book is about the popularity contests that search engines hold for webpages. Specifically, it’s about the popularity score, which is combined with the traditional content score of section 2.3 to rank retrieved pages by relevance. By 1998, the traditional content score was buckling under the Web’s massive size and the death ...

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