CHAPTER 40 Profiting from Google AdSense
IN THIS CHAPTER
As you recall from Chapter 1, “Inside Google,” Google only appears to be a search technology company. Although it does develop and distribute all manner of search-based services, Google makes its money—and lots of it—by selling advertising.
In the previous chapter, you learned how Google’s AdWords ad network works. Through the AdWords network, Google sells ads on its own search results pages, as well as throughout its entire network of sites (Gmail, Google Maps, ...
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