CHAPTER 39 Advertising with Google AdWords
IN THIS CHAPTER
“Sponsored links.” You’ve seen them; they’re the text ads that pop up on Google’s search results pages, as well as similar text ads that appear on other pages across the Web. If you’re a consumer, you might have even clicked a few. And if you’re an advertiser—well, if you’re a web advertiser—these little ads are probably a big component of your online marketing program.
Where do these “sponsored links” come from? It’s all part of a Google program called Google AdWords. AdWords is nothing more and nothing ...
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