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Google This!

Book Description

Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?

  • Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data
  • Describes the full process for creating a Google Custom Search engine
  • Written by an award winning author who has been an academic systems librarian for 20 years

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. Dedication
  6. List of figures
  7. Acknowledgements
  8. Foreword
  9. Preface
  10. About the author
  11. Chapter 1: What does the Internet have to do with my library?
    1. Abstract:
    2. A personal journey
    3. A brief history of the Internet
    4. The World Wide Web
    5. Librarians and the Internet
    6. A brief history of Google
    7. An uneasy relationship
    8. Conclusion
  12. Chapter 2: Google Custom Search
    1. Abstract:
    2. A new summer project
    3. How it works
    4. Other libraries using Custom Search
    5. Looking to the future
    6. Conclusion
  13. Chapter 3: Facebook and Twitter
    1. Abstract:
    2. Introduction
    3. Conclusion
  14. Chapter 4: Flickr: if it’s good enough for the Library of Congress it’s good enough for your library
    1. Abstract:
    2. A history of Flickr
    3. Case study: Library of Congress
    4. Case study: the Lester Public Library in Two Rivers, Wisconsin
    5. How to use Flickr
    6. Libraries making exemplary use of Flickr
    7. Conclusion
  15. Chapter 5: iGoogle and other useful products
    1. Abstract:
    2. Google Groups
    3. Google Mail
    4. Google Analytics
    5. iGoogle
    6. Google Documents
    7. Google Voice
    8. StatCounter
    9. Skype
    10. GIMP (GNU Image Manipulation Program)
    11. IMDB (Internet Movie Database)
    12. LibraryThing
    13. KaywaQRcode
    14. Conclusion
  16. Chapter 6: YouTube: much more than videos of cats playing piano
    1. Abstract:
    2. history of YouTube
    3. A visit to YouTube headquarters
    4. How to add a video to YouTube
    5. Adding your own captions
    6. Other exemplary sites
    7. Case study: citizen journalism – Queens Library budget cuts
    8. YouTube as a source for medical information
    9. Conclusion
  17. Chapter 7: Google Scholar – just walked down the aisle with WorldCat
    1. Abstract:
    2. A history of Google Scholar
    3. Case study: Google Scholar in an academic setting
    4. At the Googleplex
    5. Conclusion
  18. Chapter 8: Blogger: get your message out where the patrons are
    1. Abstract:
    2. A history of Blogger
    3. A history of WordPress
    4. A visit with the blog team at Google
    5. Adding sound
    6. Case study: a blog success story
    7. Conclusion
  19. Chapter 9: Google Maps and Google Earth
    1. Abstract:
    2. Introduction
    3. Geotagging the online collections’ locations
    4. Google Maps
    5. At Google’s New York headquarters
    6. Conclusion
  20. Chapter 10: Electronic books
    1. Abstract:
    2. Genesis
    3. A university digitization project
    4. Google Books
    5. A visit to the Googleplex
    6. The Internet Archive
    7. The e-book revolution
    8. Conclusion
  21. Chapter 11: Discovery platforms
    1. Abstract:
    2. Introduction
    3. A new offering
    4. Social tagging
    5. Conclusion
  22. Chapter 12: Mobile applications for libraries
    1. Abstract:
    2. The mobile universe
    3. Case study: the Mendik Library of New York Law School
    4. Library Anywhere
    5. BiblioCommons
    6. The mobile market
    7. Conclusion
  23. Chapter 13: Where is this all going?
    1. Abstract:
    2. Introduction – the information shift
    3. The end of spin
    4. Marshall Keys
    5. What can go wrong?
    6. The case of MySpace.com
    7. The look of a digital library
    8. The next generation of librarians
    9. Conclusion
  24. Bibliography
  25. Index