You are previewing Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page.
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Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page

Book Description

Praise for Google Speaks

"It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word."

Warren Buffett

"Google rocks. It raised my perceived IQ by about 20 points."

Wes Boyd, President of Moveon.Org

"Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval."

Lloyd Grove, columnist, Portfolio.com

"Who's afraid of Google? Everyone."

Wired magazine

"Writers of the past had absinthe, whiskey or heroin. I have Google."

Michael Chabon, author of The Amazing Adventures of Kavalier and Clay

Table of Contents

  1. Copyright
  2. Dedication
  3. Acknowledgments
  4. Introduction
  5. The Google Guys
    1. SERGEY BRIN
    2. LARRY PAGE
    3. THE POWER OF PARTNERSHIP
    4. NETWORKING AT ITS BEST
    5. BURNING MAN
  6. Adult Supervision
    1. THE COLLECTIVE WISDOM OF SILICON VALLEY
    2. HE'S BEEN THE ROCK; THEY'VE BEEN THE ROCKETS
    3. A MAN OF INFLUENCE
    4. CLIMBING A DIFFERENT KIND OF MOUNTAIN
  7. In the Beginning
    1. THE ULTIMATE SEARCH ENGINE
    2. NOT INVENTING, BUT IMPROVING UPON
    3. LOOK AROUND YOU FOR INSPIRATION
    4. HOW SEARCH WORKS
    5. PLATFORM POWER
    6. OPEN PLATFORM
  8. Google By Any Other Name
    1. A BLESSED BLUNDER
    2. FROM NOUN TO VERB
    3. PLAYING WITH THE NAME
    4. THE GOOGLE LOGO
    5. THE GOOGLE DOODLE
    6. GOOGLE ZEITGEIST
  9. A Company Is Born
    1. YAHOO! DREW THE MAP
    2. THE REQUISITE GARAGE
    3. THE VENTURE CAPITALISTS
    4. THE ELUSIVE BUSINESS PLAN
    5. INVESTING IN WILD IDEAS
    6. GOOD IDEAS PUT TO GOOD USE
    7. DEALING WITH DARK MATTER
    8. AVERSION TO ADVERTISING
    9. ADVERTISING THAT DELIVERS RESULTS
    10. TWO WAYS TO ADVERTISE: ADWORDS AND ADSENSE
    11. EXTENDING THE GOOGLE REACH
    12. THE SCIENCE OF ADVERTISING
    13. GOOGLE DIDN'T ADVERTISE ITSELF—AT FIRST
    14. BIRTH OF THE GOOGLE ECONOMY
  10. Going Public
    1. "WE'RE DIFFERENT"
    2. THE DUTCH AUCTION
    3. THE PLAYBOY INTERVIEW
    4. TEN YEARS LATER
  11. The Vision
    1. MAKE IT USEFUL
    2. MAKE IT BIG
    3. MAKE IT FUN
    4. DON'T DO EVIL
    5. MAKE IT FREE
  12. Google Culture
    1. NEW MANAGEMENT STYLE
    2. TEN THINGS GOOGLE HAS FOUND TO BE TRUE
    3. RIDING THE LONG TAIL
    4. 20 PERCENT PROJECTS
    5. PERPETUAL BETA
    6. FABLED WORKPLACE
    7. AN ALTERNATIVE POINT OF VIEW
    8. GOOGLEPLEX
    9. GOOGLE IN IRELAND
    10. TOP TEN REASONS TO WORK AT GOOGLE
    11. THE BATTLE FOR BRAINPOWER
    12. GUARDING THE SECRETS
  13. Google Grows Up
    1. CONFLICTS AND CONTROVERSY
    2. PRIVACY ISSUE
    3. ADVERTISING PRODUCTS
    4. GMAIL
    5. STREET VIEW
    6. CAN THEY SNOOP—AND WILL THEY TELL?
    7. HELLO, HUMAN RIGHTS
    8. THE GREAT CHINESE FIREWALL
    9. PRINCIPLES OF FREEDOM
    10. COPYRIGHT INFRINGEMENT
    11. THE AUTHORS' REVOLT
    12. THE GAME-CHANGING SETTLEMENT
    13. LAWSUITS EVERYWHERE
    14. GOOGLE GETS AN AIRPLANE
    15. GOOGLE GETS A SATELLITE
  14. Good Citizen Google
    1. GOOGLE.ORG—THE PHILANTHROPIC PART
    2. GOOGLE AND THE ENVIRONMENT
    3. RENEWABLE ENERGY LESS THAN COAL
    4. GEOTHERMAL POWER
    5. ENERGY FROM THE SEA
    6. ENERGY-EFFICIENT GOOGLEPLEX
  15. Google's Future
    1. ARTIFICIAL INTELLIGENCE
    2. ONWARD TO WEB 3.0
    3. CLOUD COMPUTING
    4. YOUTUBE
    5. THE GOOGLE PHONE
    6. WHITE SPACES
  16. The Dominant Power in the Industry?
    1. GOOGLE, MICROSOFT, AND THE INTERNET CIVIL WAR
    2. THE BATTLE OF YAHOO!
    3. GATES ON GOOGLE
  17. Conclusion
    1. LESSONS FROM LARRY AND SERGEY
    2. THE TRAITS OF THOSE WHO CHANGE THE WORLD
  18. Timeline
  19. Glossary
  20. Notes
  21. Permissions