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Google® Power Tools Bible

Book Description

Get the most thorough and comprehensive guide to Google.

Expand your world with the dozens of Google tools, applications, and services you'll find in this comprehensive book. Going well beyond the basics of search, this in-depth resource shows you how to access and apply every one of Google's features -- things like Gmail, Google Maps, and SketchUp -- while also explaining how to program Google, become a Froogle merchant, and much more. With thorough coverage, step-by-step instructions, and hundreds of tips and workarounds, you'll find what you need to succeed with Google.

  • Review the basics of keywords, queries, and PageRank technology.

  • Delve into search features such as the I'm Feeling Lucky button.

  • Find your way with Google Maps and mobile GMaps.

  • Check financial news, get quotes, and manage your portfolio.

  • Import, view, and fix photos with Picasa.

  • Google-ize your computer with Google gadgets and plug-ins.

  • Use Google Analytics to evaluate Web site traffic.

  • Explore Google's future with a sneak peak at R&D.

Table of Contents

  1. Copyright
    1. Dedication
  2. About the Authors
  3. Credits
  4. Preface
    1. How To Use This Book
    2. Using the Book’s Icons
  5. Acknowledgments
  6. Introduction
  7. I. Navigating Google Information
    1. 1. Searching the Web
      1. Forming the Basic Query
        1. Keywords
        2. Querying the results
      2. How Google Searches the Web
        1. Traditional factors
          1. Meta tags
          2. The link text
        2. PageRank
      3. More About Keywords and Queries
        1. Introducing search expressions
        2. The query
        3. The missing word query
      4. The Search Results Page
        1. Search results
        2. Oops
        3. On to the next one
        4. Sponsored links
        5. Results that assist you
      5. Using the I’m Feeling Lucky Button
      6. Getting the Right Pages
      7. Setting Search Preferences
        1. Setting languages
        2. Setting filter options
        3. Result number setting
        4. Opening a new results window
        5. Prefetching
      8. Summary
    2. 2. Focusing Your Web Search
      1. Search Operators
        1. Got Info?
          1. Special Number Searches
            1. Track Packages
            2. Information about your car
          2. Q&A
          3. Definitions
            1. Define
            2. What is
          4. Range of Numbers
          5. Look for Books
          6. Site Searching
          7. Limit Search File Types
          8. Find Links to a Page
          9. Let your fingers do the walking
          10. Movie guide
          11. Financial information
          12. Weather, whether you like it or not
        2. Special queries
          1. View past versions of Web pages
          2. Find similar pages
          3. Google Web page information
          4. Locate search words in certain places
        3. Special Google searches
          1. Search Google News
          2. Search for the best prices using Froogle
          3. Searching Google Groups
      2. Advanced Search
        1. Standard Advanced Search page
        2. Page-specific search
        3. Topic-specific search
      3. Narrowing Your Search
      4. Summary
    3. 3. Topic Searching
      1. Topic Searches
        1. Google U.S. Government Search
          1. Weather
          2. Additional sections
          3. Add Content
          4. Advanced Search
        2. Special computer topic searches
          1. Linux search
          2. BSD search
          3. Apple Macintosh search
          4. Microsoft search
      2. Public Service Search
      3. University Search
      4. Google News Archive
      5. Summary
    4. 4. Discovering Images on the Web
      1. Searching for Images
        1. How Google finds images
        2. Creating your search term
        3. Viewing the Images
        4. Advanced Image Search
          1. Finding results
          2. Additional Search Filters
      2. Safe Search
        1. Setting SafeSearch
        2. A final word about SafeSearch
      3. A Bit about Copyright
        1. What is copyright
        2. Getting permission
          1. Who to ask
          2. How to ask
        3. Images in the public domain
        4. Open source images
      4. Summary
    5. 5. Hunting for Videos
      1. Video Categories
        1. Selecting videos
      2. Featured Videos
      3. Playing the Video
        1. Choose a format
        2. Buffering saves time
        3. The video display page
        4. Using the Playlist
        5. Let others know
          1. Send a blog post
          2. E-mail this video
      4. Google Video Player
      5. Purchasing Videos
      6. Sharing Your Video
      7. Managing Uploaded Videos
        1. Edit video information
        2. Setting the Advanced Options
        3. Add a transcript
      8. Summary
    6. 6. Searching through Books
      1. Searching for Books
        1. Selecting the view
        2. Advanced Book Search
        3. Viewing the book detail
          1. Purchase the book
          2. Search within the book
          3. Previewing the book
          4. Reading the entire book
        4. Books in the public domain
        5. Find it in a library
        6. Using AutoLink
        7. Google Librarian Center
      2. Join the Partner Program
        1. Friends, authors, publishers: Send me your books
        2. Participate in the Partner Program
      3. Using Author Resources
      4. Participate in Google’s Library Project
      5. Summary
    7. 7. Searching Google Catalogs
      1. Search or Browse Catalogs
        1. Browsing the catalogs
        2. Using the search box
        3. Viewing the catalog
        4. Changing pages
      2. Advanced Catalog Search
      3. Buying From a Catalog
      4. Merchant Information
      5. Summary
    8. 8. Shopping as a Sport
      1. Experiencing Froogle
        1. Introducing the Froogle home page
        2. Increasing your sales with Froogle
      2. Searching Froogle
        1. Simple searching
        2. Advanced searching
          1. Find products
          2. Price
          3. Location
          4. Occurrences
          5. Category
          6. View
          7. SafeSearch
      3. The Search Result Page
      4. Smart Search
      5. Rating and Reviews
        1. Seller ratings
        2. Product ratings
      6. My Shopping List
      7. Summary
    9. 9. Making Use of Directories
      1. Using Directories
        1. Searching the Directory
        2. Category browsing
        3. Categories by letter
      2. Ordering Results
        1. Changing the result order
        2. Visual page rank
      3. Open Directory Project
      4. Submitting a Site
      5. Discovering the World Topic
      6. Summary
    10. 10. Keeping in Touch with E-Mail Alerts
      1. What is a Google E-Mail Alert?
      2. Signing Up for Alerts
      3. Signing Up for Alerts
      4. News Alert
      5. Creating an Advanced Google Alert
      6. Groups Alerts
      7. Managing Alerts
      8. Summary
    11. 11. Personalizing Google Desktop
      1. Google Desktop Features
      2. Installing and Using Google Desktop
        1. Setting Google Desktop preferences
        2. Searching the Desktop
        3. Narrowing your search
        4. Advanced desktop searching
        5. Browsing the Timeline
        6. Tracking the Index Status
        7. Understanding Google Desktop Privacy
      3. Managing Panels
        1. Notification icon
        2. Locking your Google Desktop search
        3. Selecting display options on the fly
          1. Deskbar
          2. Floating Deskbar
          3. Sidebar
          4. Plug-ins and gadgets
            1. Email
            2. News
            3. Scratch Pad
            4. Photos
            5. Web Clips
            6. Google Talk
            7. Weather
          5. Adding Gadgets
      4. Preferences for Google Desktop
        1. Local Indexing
          1. Secure Files
          2. Chat Files
          3. Selecting folders and files to index
        2. Google accounts and features
        3. Display Preferences
        4. Setting the Advanced Features
      5. Summary
    12. 12. Exploring Google Maps
      1. Navigating the Google Maps Interface
        1. Finding locations with the Search box
        2. Using different views
        3. Panning with arrow buttons
        4. Controlling magnification
        5. Dragging maps to new locations
        6. See your map coverage area
      2. Searching for Local Businesses
      3. Getting Driving Directions
        1. Get quick directions
        2. Saving waypoints
      4. Put Your Business on the Map
        1. Adding business information
        2. Verifying your business listing
        3. Creating coupons
        4. About sponsored links
      5. Going Further
      6. Summary
    13. 13. Exploring the World with Google Earth
      1. Obtaining the Google Earth Software
        1. Choosing a Version
          1. Google Earth Free
          2. Google Earth Plus
          3. Google Earth Pro
          4. Google Earth Enterprise
      2. Welcome to the Earth
      3. Navigating Google Earth
        1. The Search panel
        2. X marks the spot
          1. Creating a placemark
          2. Customizing a placemark
          3. Moving a placemark
      4. Moving Around the Earth
        1. Using the hand that Google gave you
        2. Using the navigational controls
        3. The 411
      5. Changing Views
        1. Overview map
        2. Changing the display
        3. Applying layers
      6. Customizing Google Earth
        1. 3D View options
        2. Cache options
        3. Touring options
        4. Navigation options
        5. General
      7. Useful Tools
        1. Add Polygon
        2. Add Path
        3. Add Image Overlay
        4. Ruler
        5. Send Email
        6. Print
      8. Google Earth Community
      9. Summary
    14. 14. Staying Current with Google News
      1. Explore Google News
        1. Navigating through the news
          1. Menu surfing
          2. Top Stories
          3. Other news sections
        2. News in your language
        3. Search Google News
      2. Personalize this Page
        1. Requirements
          1. Enabling Cookies
        2. Arranging the layout
        3. Customize the sections
        4. Adding sections
        5. Creating the Quick View
      3. Google News Feeds
      4. Keeping in Touch with E-mail Alerts
        1. Setting alerts
          1. Setting the search terms
          2. Configure the type of alert
          3. Setting the frequency
          4. Submitting your request
      5. Managing Alerts
        1. Changing frequency
        2. Canceling alerts
      6. Summary
    15. 15. Researching with Google Scholar
      1. Searching for Papers or Books
        1. Ranking
        2. Searching
        3. Using Advanced Scholar Search
          1. Find articles
          2. Author
          3. Publication
          4. Date
          5. Subject areas
          6. Search operators
      2. Analyzing the Results
        1. Bibliographic data
        2. Books
        3. British Library Direct
      3. Submit Your Publications
      4. Tips on Internet Citations
      5. Adding Google Scholar to Your Site
      6. Summary
    16. 16. Managing Your Portfolio with Google Finance
      1. Reading the Finance Page
        1. Market Summary
        2. Today’s Headlines
        3. Recent Quotes
        4. Related News
      2. Getting Quotes
      3. Trading Details
        1. Interactive charts
        2. Charting the news
        3. Researching company facts
        4. Viewing the Summary
        5. Discover company financials
          1. Income statement
          2. Balance sheet
          3. Cash flow
        6. Learn about the Management
        7. Finding related companies
        8. More resources
        9. Discussions
        10. Blog posts
      4. Managing Your Portfolio
        1. Adding stocks and mutual funds
        2. Adding a transaction
        3. Editing your portfolio
      5. Summary
    17. 17. Google Base
      1. Posting to Google Base
        1. Creating a post
          1. Details
          2. Labels
          3. Description
          4. Files
          5. Posting
        2. Posting guidelines
          1. URLs
          2. Products
        3. Bulk upload
        4. Google Base limits
      2. Google Base Manager
        1. My items
        2. Settings
      3. Searching Google Base
        1. Browsing categories
        2. Using search terms
        3. Base results
      4. Summary
    18. 18. Using Google “Office”
      1. Getting Started with Google Docs
      2. Creating a Document
      3. Editing Documents
        1. Using the toolbar
        2. Selecting a style
        3. Using the document editor menu
          1. Edit HTML
          2. Preview
          3. Print
          4. Email
        4. Collaborating with others
        5. Publishing your document
        6. Saving the document
          1. Save
          2. Save & close
          3. Discard changes
        7. Working with the context menu
        8. Using bookmarks
      4. Crunching Numbers with Google Spreadsheet
        1. Using the Spreadsheet toolbar
        2. Sorting
        3. Using formulas
        4. Saving your spreadsheet
        5. Exporting to your local computer
        6. Collaborating and discussing
          1. Chatting with collaborators
          2. Publishing your spreadsheet
      5. Using the Google Docs File Manager
        1. Actions
        2. Tag
          1. Creating multiple tags
          2. Removing tags
        3. Archiving old files
        4. Deleting your documents
      6. Important Information
      7. Summary
  8. II. Communicating Google-Style
    1. 19. Staying in Touch with Gmail
      1. Deciding to Use Gmail
        1. Online storage
        2. Compatibility
      2. Gmail Features
        1. In your language
        2. Forwarding and POP features
        3. Rich text e-mail
      3. Setting up an E-mail Account
        1. What you need to get started
        2. Signing up
      4. Switching to Gmail
        1. Import your contacts
        2. Announcing your new Gmail address
        3. Add another email address to Gmail
      5. Setting Up Your Contacts
        1. Creating a new contact
        2. Managing fields and sections
        3. Contact management
      6. Using Gmail to Send and Receive E-mail
        1. Navigating the Inbox
        2. Mail in other folders
        3. Reading e-mail
        4. Message handling
        5. Threading
        6. Composing e-mail
          1. Enter the e-mail header information
          2. Write your e-mail message
          3. Check the spelling
          4. Attach a file
          5. Add event info
          6. Create and use a signature file
          7. Send the message
        7. Archiving messages
        8. Taking a shortcut
      7. Setting the POP and Forwarding Features
        1. Creating a forwarding filter
          1. Set the criteria
          2. Choose an action
        2. Setting up POP e-mail retrieval
      8. Gmail Chat
        1. Chat requirements
        2. Chat settings
        3. Chatting
      9. Searching Your E-mail
      10. Gmail Notifier
      11. Gmail Mobile
      12. Summary
    2. 20. Chatting with Google Talk
      1. Setting Up Google Talk
      2. Getting Started
        1. Changing status
        2. Configuring Google Talk
          1. General
          2. Chat
          3. Blocked
          4. Notifications
          5. Connection
          6. Audio
          7. Appearance
        3. Managing your Friends list
      3. Chatting
        1. Maintaining a chat history
        2. Going off the record
      4. Transferring Files
      5. Voice Chatting
      6. Closing Google Talk
      7. Summary
    3. 21. Editing and Sharing Photos with Picasa2
      1. Getting Started with Picasa2
        1. Scanning your computer
        2. Collecting files
      2. Getting Around the Program
      3. Importing Images and Other Content
      4. Managing Images and Folders
        1. Specifying a Library view
        2. Revising image filenames
          1. Renaming individual image files
          2. Renaming a batch of images
        3. Organizing folders
          1. Moving a file
          2. Deleting a file
          3. Deleting a folder from the hard drive
          4. Deleting a folder
          5. Creating a new folder
          6. Splitting a folder
          7. Hiding folders
          8. Viewing a hidden folder
          9. Viewing a folder on your hard drive
        4. Using albums
        5. Maintaining the Library files
      5. Cataloging Your Files
        1. Tagging images with stars
        2. Labeling images with keywords
        3. Tagging an image to its location
        4. Viewing an image’s metadata
      6. Searching for Files
        1. Using the search features
        2. Scanning visually using the Timeline
        3. Checking out full-screen images
      7. Editing Images
        1. Correcting basic image problems
          1. Modifying the preview
          2. Applying one-click corrections
          3. Cropping an image
          4. Straightening an image
          5. Removing red eye
          6. Balancing the light in an image
        2. Adjusting light and color using Tuning tools
          1. Applying the changes
          2. Viewing color information in a histogram
        3. Adding interest with effects
        4. Saving and exporting edited images
      8. Distributing and Printing Your Photos
        1. Selecting images
        2. Distributing your photos
          1. Sending pictures by e-mail
          2. Transferring pictures to Blogger
          3. Exporting to a portable device
        3. Printing photos
          1. Sending files for processing
      9. Building Image Products
        1. Producing a Web Album
        2. Creating a poster
        3. Turning your photos into a movie
        4. Using a slide show as a gift CD
        5. Assembling a collage
        6. Creating a Web page
      10. Summary
    4. 22. Participating in Google Groups
      1. Introducing Usenet
      2. Searching Google Groups
        1. Using Google Group Advanced Search
        2. Google Group search results
        3. Reading a message
      3. Finding a Group
      4. Joining a Group
      5. Starting a Group
        1. Creating the group
        2. Adding group members
        3. Managing your Google group
      6. Using Mailing Lists
      7. Creating Newsletters
      8. Summary
    5. 23. Creating Web Pages with Page Creator
      1. Start Your Web Page
        1. Creating the page look and layout
        2. Add gadgets
        3. Adding page elements
        4. Changing your page layout
        5. Editing your page’s HTML
        6. Creating new pages
      2. Publishing Your Web Page
        1. Previewing your page
        2. How to Publish and Unpublish
      3. Hosting Your Web Page
      4. Using Page Manager
        1. Page Manager actions
        2. Other stuff
      5. Summary
    6. 24. Introducing Blogs
      1. What Is a Blog?
      2. Searching for Blogs
      3. Interpreting Blog Search Results
        1. Sorting blog search results
        2. Search results by publish date
      4. Conducting Advanced Searches
      5. Listing Your Blog with Blog Search
      6. Summary
    7. 25. Communicating with Blogger
      1. Understanding Basic Blogging
        1. Perusing the blog page
          1. Posts
          2. Profile information
        2. Logging in to Blogger
      2. Creating Your Blog
      3. Managing Your Blog
        1. Getting started
        2. Configuring your blog
          1. Entering basic settings
          2. Publishing your blog
          3. Formatting your blog
          4. Using the Comments tab
          5. Using the Archiving tab
          6. Using the Site Feed tab
          7. Using the Email tab
          8. Using the Permissions tab
      4. Using the Blogger Profile
      5. Going Blogger Mobile
      6. AudioBlogger
      7. Summary
    8. 26. Organizing Your Day with Google Calendar
      1. Using Your Google Calendar
        1. Signing up
      2. Managing Your Google Calendar
        1. Managing events
          1. Adding an event
            1. Clicking on the calendar
            2. Clicking the Create Event link
            3. Creating an event from the Calendars menu
            4. Using Quick Add
        2. Inviting guests to your events
        3. Event privacy options
        4. Clearing events
        5. Creating a new calendar
        6. Printing and e-mailing your Google Calendar
      3. Navigating Google Calendar
        1. Viewing different calendars
      4. Using Public Calendars
        1. Adding a public calendar to your list
        2. Creating a public calendar
        3. Controlling the shared information
      5. Adding Google Calendar to Your Web site
      6. Importing and Migrating
        1. Importing events from iCal or CSV files
        2. Migrating Outlook Calendar events to Google Calendar
        3. Migrating events from Yahoo! Calendar into Google Calendar
      7. Using Reminders and Notifications
        1. Enabling Notifications
        2. Disabling notifications
      8. Checking Your Google Calendar by Telephone
      9. Summary
  9. III. Going Mobile
    1. 27. Finding Your Way with Google
      1. Using Google Mobile Maps
      2. Finding a Place
      3. Using the Map Interface
      4. Locating Services
      5. Getting Driving Directions
      6. Getting Information on Live Traffic
      7. Using Mobile GMaps
      8. Summary
    2. 28. Using Google Mobile
      1. Web Searching
        1. XHTML search
        2. Setting XHTML search preferences
        3. WML search
        4. I-Mode search
      2. Searching Images
      3. Finding Local Listings
      4. Searching the Mobile Web
      5. Mobile Gmailing
        1. Reading your mobile Gmail
        2. Using the message options
        3. Searching your Gmail
      6. Mobile News
      7. Configuring Mobile Home Pages
        1. Setting up your home page
      8. Partner with Google Mobile
        1. Adding Google Mobile Web Search
        2. Indexing your mobile Web page
          1. Creating a mobile site map
          2. Adding your site map
        3. Finding out what’s new
      9. Mobile Markup Languages
        1. XHTML (WAP 2.0)
        2. WML (WAP 1.2)
        3. cHTML (iMode)
      10. Summary
  10. IV. Google-izing Your Computer
    1. 29. Messaging with Google
      1. Getting Started
        1. Sending a text message
        2. Query results
      2. Finding Local Listings
      3. Getting Driving Directions
      4. Finding Movie Showtimes
      5. Getting Weather Conditions
      6. Converting Measurements
      7. Translating Words
      8. Getting Stock Quotes
      9. Engaging in a Little Q&A
      10. Shopping with Froogle SMS
      11. Getting Definitions
      12. Getting the Latest Updates on Sports
      13. Finding More Useful Information
        1. Getting ZIP codes
        2. Getting area codes
        3. Using the calculator
          1. Constants
          2. Inverse functions
          3. Logarithms
          4. Others
      14. Summary
    2. 30. Getting to Know the Google Pack
      1. Downloading and Installing the Google Pack
      2. Google Updater
        1. Current status
          1. Downloads
          2. Installs
          3. Status
        2. Installed software
        3. Updates
        4. Set Google Updater preferences
      3. Google Pack Screensaver
      4. Google Gadgets and Plug-ins
      5. Summary
    3. 31. Managing the Google Toolbar
      1. Installing Toolbar for IE
      2. Installing the Toolbar for Firefox
      3. Using the Google Toolbar
        1. IE-only options
      4. Toolbar Options
      5. Summary
    4. 32. Creating 3-D Models with SketchUp
      1. Getting Started
        1. Viewing menus
        2. Looking at the tools
      2. Designing in Three Dimensions
        1. Examining coordinates
        2. Understanding entities
      3. Drawing Objects
        1. Drawing in three dimensions
        2. Specifying precise measurements
        3. Drawing automatically
      4. Modifying a Shape’s Geometry
        1. Dividing and healing
        2. Extruding sections
        3. Working with sticky geometry
          1. Drawing the base elements
          2. Rotating the top box
          3. Finishing the model
        4. Combining and moving objects
      5. Creating Groups and Components
        1. Working with a group
          1. Creating a group
          2. Exploding a group
          3. Editing content in a group
        2. Building component objects
          1. Using components and groups
          2. Managing components
      6. Understanding Camera Views
        1. Adjusting the camera position manually
        2. Using standard camera views
      7. Summary
    5. 33. Using 3-D Models
      1. Adding Realism to a Model
        1. Changing the render appearance
          1. Applying a rendering mode
          2. Showing object edges
        2. Choosing and applying materials
          1. Applying material to an object’s face
          2. Creating a new material
          3. Editing an existing material
          4. Changing the default colors
          5. Editing a texture on an object
        3. Applying shadows
      2. Demonstrating and Exporting Models
        1. Conducting a walkthrough
        2. Presenting a TourGuide tour
        3. Exporting and printing your model
          1. Exporting model views
          2. Printing a model
      3. Integrating SketchUp Models and Google Earth
        1. Configuring Google Earth
        2. Creating and testing a model
          1. Creating the model
      4. Checking out the 3D Warehouse
      5. Tapping into Additional Resources
      6. Summary
  11. V. Google and the Enterprise
    1. 34. Increasing Web Traffic with AdWords
      1. Taking Your First Steps
        1. Targeting customers
        2. Creating an ad
        3. Choosing keywords
        4. Set the pricing
          1. Set the currency
          2. Set your budget
          3. Set the maximum Cost Per Click
          4. Review your selections
        5. Signing up
      2. Managing AdWords
      3. Managing Your Campaigns
        1. Editing a campaign
        2. Creating a new campaign
        3. Tools
        4. Conversion tracking
      4. Google AdWords Editor
      5. Creating an Ad
        1. Creating a text ad
        2. Creating an image ad
        3. Creating a mobile text ad
        4. Creating a local business ad
        5. Creating a video ad
      6. Viewing Reports
      7. My Account
        1. Setting your billing preferences
        2. Setting access privileges
        3. Setting up your account preferences
      8. Summary
    2. 35. Making Cents with AdSense
      1. Applying for an Account
      2. Configuring AdSense for Content
        1. Selecting a format
        2. Choosing a color palette
        3. Specifying a placeholder
        4. Selecting a tracking channel
        5. Adding a link unit
      3. Adding AdSense for Search
        1. Displaying AdSense search results on your site
      4. Referrals
      5. Using Channels
      6. Customizing the Appearance
        1. Choosing an appearance format
        2. Using themed ad units
        3. Selecting a background color
        4. Selecting a location
      7. Optimizing Your Web Site
      8. Managing Your Account
      9. Reviewing AdSense Reports
        1. Overview
        2. Advanced Reports
        3. Report Manager
        4. Site Diagnostics
      10. Summary
    3. 36. Making Decisions with Google Analytics
      1. Understanding the Basics
      2. Signing Up for Google Analytics
      3. Managing Web Site Profiles
        1. Web site status
        2. Editing and deleting profiles
          1. Reaching the goal
          2. Creating the funnel
      4. Tracking E-Commerce
      5. Creating and Applying Filters
        1. Creating include and exclude filters
        2. Building search and replace filters
        3. Using advanced filters
      6. Analytics Reporting
        1. Executive reports
          1. Executive Overview
          2. Conversion Summary
          3. Marketing Summary
          4. Content Summary
          5. Site Overlay
        2. Marketer reports
          1. All CPC Analysis
          2. CPC vs Organic Conversion
          3. Overall Keyword Conversion
          4. Keyword Considerations
          5. Campaign Conversion
          6. Conversion Summary
          7. Defined Funnel Navigation
          8. Entrance Bounce Rates
        3. Webmaster reports
          1. Goal Tracking
          2. Content by Titles
          3. Web Design Parameters
      7. Summary
    4. 37. Creating a Google Enterprise
      1. Adopting Google Desktop Enterprise
        1. Setting Google Desktop preferences
        2. Installing Google Desktop
      2. Adding Google Toolbar for Enterprise
        1. Getting started
        2. Pushing policy
        3. Installation
      3. Using Google Maps for Enterprise
      4. Tracking Trends with Google
        1. Advanced trending
        2. Using trend data
      5. Summary
    5. 38. Introducing Enterprise Hardware
      1. Managing the Google Search Appliance
        1. How it works
        2. Integrating Enterprise applications
        3. Managing the device
          1. Managing accounts
          2. Creating OneBox modules
          3. Performing system analyses
      2. Introducing Google Mini
        1. Google Mini features
        2. Selecting a Mini
        3. Choosing between OneBox and Mini
        4. Google Enterprise Partner Program
        5. Google Enterprise Blog
      3. Summary
  12. VI. Exploring Google Innovation
    1. 39. Exploring the Future of Google
      1. Software Development
        1. Principles
      2. Enhancing Your Web Site
        1. Google Maps API
        2. Google Webmaster Tools
        3. Google Web Toolkit
        4. Google AJAX search API
      3. Reaching Google Users
        1. Write your own Google Gadgets
        2. Google Toolbar API
      4. Integrating with Google
        1. Google AdWords API
        2. Google Data API
        3. Google Checkout API
        4. Google Talk XMPP and Jingle
        5. Google Code Search
      5. Summary
    2. 40. Graduating from the Product Labs
      1. Applying Map Information
        1. Google Mars
          1. Getting around the planet
          2. Maneuvering around Mars
          3. Viewing high resolution imagery
          4. Into the future
        2. Developing an itinerary with Google Transit
        3. Hitching a ride with Google Ride Finder
      2. Making Browsing Easier
        1. Google Web Accelerator
          1. Saving time
          2. Managing settings
        2. Google Notebook
          1. Installing the extension
          2. Adding content
          3. Organizing results
      3. Improving Specialized Searching
        1. Related Links
        2. Customizing search engines with Google Co-op
          1. Designing a custom search engine
          2. Building Subscribed Links
        3. Froogle on the move
        4. Searching tidbits
      4. Mining for Data
        1. Google Trends
        2. Google Music Trends
          1. Setting up the tracking
          2. Viewing the results
      5. Summary