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Google Plus First Look: a tip-packed, comprehensive look at Google+ by Ralph Roberts

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Chapter 7. Promoting on Plus the Right Way

Many people use social media such as Facebook to promote themselves, their company, their organization, or a cause. Certainly, Plus offers exciting potential for promotion too.

All of this is fine as long as we do it right and don't offend anyone. If people get irritated by your actions, then they won't pay attention to you. If they don't pay attention, then you are wasting your time.

In this chapter, we learn about:

  • Netiquette, what it is, and why you should use it
  • Marketing politely, but in an interesting manner that works
  • The secret of reaching a lot of people on Plus
  • Using Plus to promote and drive traffic to your website
  • Setting up accounts for a business or organization
  • Advertising without it looking like ...

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