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Google+ Marketing For Dummies by Jesse Stay

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Chapter 17

Ten Rules for Small-Business Success with Google+

You may find bits and pieces of this advice scattered throughout the book, but if you run a small business, this is the chapter you want to read for a good summary of what to consider so you can keep your feet when you hit the ground running with Google+.

Business Starts with People!

You can’t run a business without considering the people who make your business run. This goes for your customers as well as the employees and founders who keep your small business functioning! Google+ provides just the right tools to allow your business to focus on people — did I mention Google+ is about people?

There are several ways you can focus on people with Google+ — be sure to read Chapter 16 for some great examples:

check.png Dropping in to Hangouts: The best way you can focus on people is to talk to them face to face. Google+ provides Hangouts to allow you to meet customers via live video, ten people at a time. You should take advantage of this feature — join other people’s Hangouts that focus on similar topics that you might be interested in. Or start your own Hangouts, meet your customers, record them, and share them for further opportunities to meet your audience.

check.png Focusing on your employees: Google+ gives you the opportunity to open the ...

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