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Google+ Marketing For Dummies by Jesse Stay

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Chapter 10

Advertising with Social Ads

In This Chapter

arrow Building an effective ad campaign strategy

arrow Associating ads with a Google+ Page

Social advertising is a new phenomenon to emerge in the last decade. Starting with Facebook, the World Wide Web provided new ways to advertise products, services, and ideas to targeted demographics (groups of people with a clear marketing angle in common). This approach departed from that of earlier ad products like Google AdWords, which allowed ad managers to target ads by websites and keywords — but not by people.

Facebook ads gave marketers a new option — completely automated — not only to target ads at specific people and their close friends and family, but also to see that interaction with each ad. You can bet that Google saw a new competitor in the market and felt the need to respond.

Google has released a relatively simple competitor to Facebook’s ad product: AdWords. Called social extensions, this product allows Google to integrate the offerings of plus.google.com with ads that appear in Google search, as well as with AdSense on websites. Now you can increase the interaction and click-through rates on your ads, as well as go after better conversion for each ad (because of the linking of a prospective customer’s friends) and take advantage ...

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