Part II
Fishing Where the Fish Are
In this part . . .
Marketing seeks out customers in the environments where they’re comfortable. Just like a fisherman, you don’t create your own pond and wait for the fish to come; you go find the fish where they are — and then “fish where the fish are.”
Google+ provides some great ways to fish for customers through plus.google.com. In this part, you see what your options are — and how you can get your brand in front of your customers in the Google environment.
