Chapter 1
A Marketer’s Overview
In This Chapter
Understanding the Google+ audience
Getting around in Google+
Focusing on people over content
Measuring your Google+ campaign
The future of Google+ is Google.
If there’s one phrase I want you to remember, it’s that one. The fact is, as a marketer you’re not going to get the same results on Google+ (said Google Plus) as you do on Facebook or Twitter or any other social network.
Google+ is a social layer on top of the entire Google experience. The destination site centralizes it all: plus.google.com. The cool part is that you don’t even have to visit plus.google.com to use Google+. The team working on Google+ frequently calls it “the Google+ Project,” and for a reason — it’s a layer (maybe even a glue?) that gives the entire Google infrastructure a comon social bond.
In this chapter, I give you a look at what Google+ is and help you get acclimated to the environment. You’ll quickly find it isn’t the same as Facebook or Twitter. It has its own personality, strengths, and quirks. This chapter gets you going quickly so you can hit the ground ...
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