7. The Empathy Curve and Your Online Identity

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you. For that to happen, beyond the glitz and gloss of “professional” styling you have to connect at a level that is personal enough to dispel misunderstandings, overcome perception barriers, and create the kind of trust that produces long-term business relationships.

How you do that exactly? This chapter examines some of the techniques, explains some of the tropes, and, above all, covers the one “secret ingredient” you absolutely need to have for total success in your Hangouts on Air.

How Do You Show You Care?

I don’t like army recruitment advertisements because ...

Get Google+ Hangouts™ for Business: How to Use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.