5. Using the Hangout to Drive Brand Equity

What every company and brand wants is a surefire way to promote brand values, discover brand advocates, create brand evangelists, and increase brand equity.

A Hangout, used properly, can help do all of this provided that it has been carefully planned and properly publicized. In this chapter we will see the mechanics of the Hangout on Air at work that can be used to increase brand equity for a company or brand.

Understanding the Value of a Disruptive Technology

Few terms, perhaps, have gotten quite the attention and overuse that the word “disruptive” has. Disruption in the tech industry seems to be a goal rather than an accidental event. Some of this is due to the gains associated with disruptive technologies ...

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