Cleaning Up for a Google Visit
Before you submit your site to Google, make sure youâve cleaned it up to make the most of your indexing.
You clean up your house when you have important guests over, right? Googleâs crawler is one of the most important guests you site will ever have if you want visitors. A high Google ranking can lead to incredible numbers of referrals, both from Googleâs main site and those site that have search powered by Google.
To make the most of your listing, step back and look at your site. By making some adjustments, you can make your site both more Google-friendly and more visitor-friendly.
If you must use a splash page, have a text link from it. If I had a dollar for every time I went to the front page of a site and saw no way to navigate besides a Flash movie, Iâd be able to nap for a living. Google doesnât index Flash files, so unless you have some kind of text link on your splash page (a âSkip This Movieâ link, for example, that leads into the heart of your site) youâre not giving Googleâs crawler anything to work with. Youâre also making it difficult for surfers who donât have Flash or are visually impaired.
Make sure your internal links work. Sounds like a no-brainer, doesnât it? Make sure your internal page links work so the Google crawler can get to all your siteâs pages. Youâll also make sure your visitors can navigate.
Check your title tags. There are few things sadder than getting a page of search results and finding ...
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