Googleâs Ad Programs
If the picture that arises when you think of Internet advertising involves people in Armani suits pitchforking huge mounds of money into bank vaults, think again. Huge ad budgets are so 1999. Googleâs AdWords programs allow even small advertisers to do keyword-based advertising on Googleâs search results (or even on the keyword results of Googleâs partner sites, if they wish). In this section, Andrew Goodman chimes in to gives some tips on how to make the most of your Google Adwords program, and we provide a scraper thatâll help you save AdWords on results pages if youâre doing a little research.
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