Googleâs Importance to Webmasters
But isnât Google just a search engine web site like any other? Actually, its reach is far greater than that. Google partners with other sites to use the Google index results, including the likes of heavyweight properties AOL and Yahoo!. Not to mention the multitude of sites out there making use of the Google API. So when you think about potential visitors from Googleâs search results, you have to think beyond traditional search site borders.
Itâs becoming ever more important what Google thinks
of your site. That means youâre going to be sure
that your site abides by the Google rules or risk not being picked
up. If youâre very concerned about search engine
traffic, youâre going to have to make sure that your
site is optimized for luring in Googleâs spiders and
being indexed in an effective manner. And if youâre
concerned that Google should not index some
parts of your site, you need to understand the ins and outs of
configuring your robots.txt file to reflect your
preferences.
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