Finding potential customers is a large part of why companies of all sizes choose to participate in social media and digital publishing. Information on the Internet is not wholly contained in social networking sites such as Twitter, FaceBook, or LinkedIn, so Google+ is a great place to gain exposure and authority across the entire Internet.
Using Google+ with the intention of attracting attention to your business, products, and services, and converting prospective customers to pick up the phone, email, sign up for a newsletter, register for a class, or walk in the front door of your business are normal goals as far as social media marketing goes. It is rare to use Google+ or any social media platform exclusively ...
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