8. Using Google+ to Thank Donors
We’ve almost come full circle. You’ve researched on Google+. You’ve gotten to know people who could help your cause. You’ve asked them for advocacy and money. In this chapter, we look at how Google+ is wonderfully well suited for the really fun time: thanking supporters.
Thanking Is Part of Your Nonprofit’s Mission
Thanking donors and fans is arguably the single most important thing a nonprofit can do in addition to carrying out its mission. In fact, my friend, copywriting guru Tom Ahern, argues that if your nonprofit depends on donors to fund it, donors are part of your mission!
In many ways, the housing crash of 2008 was a gift to nonprofits. Since nonprofits had been receiving gifts every year from the same ...
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