5. Using Google+ in the Process of Fundraising
Now that you have a handle on the basic mechanics of Google+, let’s show you how to use it for fundraising and marketing. When I teach fundraising, I use the four-step formula “Get REAL.” I’m a Gen-Xer, so I heard that a lot growing up. The process is this:
• R stands for research
• E stands for engage
• A stands for ask
• L stands for love
Each step is essential in raising money and awareness for your nonprofit. You need to research your project and research your prospects. You need to get to know them and let them get to know you. They’ll learn to trust you and your cause as they realize you are interested in them as people more than you are interested in them as ATMs. You need to ask them. Whether ...
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