Book description
Google+ for Nonprofits will show you fast, free, and extremely low-cost ways to put it to work. Author Marc A. Pitman, creator of FundraisingCoach.com, is one of the world's leading non-profit fundraising consultants. He knows what works. He'll show you how to use Google+ to interact more flexibly with board, staff, and donors…easily and centrally build and run your presence on Facebook, Twitter, and LinkedIn; videoconference with your team, anywhere on Earth; even influence millions of Google searches by people who've never even heard of Google+!
Haven't used Google+ before (or even Facebook)? No sweat: Pitman gently acclimates you, writing from the viewpoint of a non-profit pro who knows you already have a full-time job! You'll find expert tips for everything from uploading images to getting board buy-in. Next, you'll walk through using Google+ to improve your entire donor relations cycle: research, engage, ask, and love. Pitman helps you discover what people are already saying about your cause–and then respectfully engage, involve, and thank them. To make it all 100% real, "Putting It Into Practice" sections interview leading non-profit Google+ practitioners–including a Monterey Bay Aquarium innovator who's achieved truly amazing results. Whether you're a fundraising specialist, non-profit marketer, manager, or executive director, this book empowers you with today's #1 new secret of fundraising success: Google+.
Table of contents
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- About the Author
- Dedication
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- 1. Why Google+ Is the Most Important Tool for Your Nonprofit
- 2. Getting Started on Google+
- 3. Getting Your Nonprofit on Google+
- Putting It into Practice: Children’s National Medical Center
- 4. The Power of Google+ Hangouts
- 5. Using Google+ in the Process of Fundraising
- 6. Engaging Your Donors with Google+
- Putting It into Practice: Monterey Bay Aquarium
- 7. Using Google + to Ask for Money and Advocacy
- 8. Using Google+ to Thank Donors
- 9. It’s Your Turn
Product information
- Title: Google+ for Nonprofits: A Quick Start Guide to Unleashing the Power of Google+ to Promote and Fund Your Nonprofit
- Author(s):
- Release date: August 2012
- Publisher(s): Que
- ISBN: 9780133105001
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