Google+ for Business: How Google’s Social Network Changes Everything, Second Edition

16. Tactics

When I’ve worn you down a bit, you’ll finally say, “Okay, you’ve worn me down. What now?” My answer invariably starts with the question, “What’s the goal?” Here are some potential goals you can use Google+ to achieve:

• Improved searchability and discovery of your main website

• Lead generation

• Informational offerings to enhance the buying process

• Lead nurturing

• Prospecting

• Customer service and community management

• Direct selling

• Traffic enhancement to your main site

That’s a decent swath of business goals. What would you do? This chapter shares some “recipes” that you can adapt to your own needs. These can be in-the-weeds tactical stuff, so if you have a larger company, you might need to add some steps to make them ...