Google+ for Business: How Google’s Social Network Changes Everything, Second Edition

Introduction

How do I convince you to get interested in Google+? How do I convince you that this is important to consider, even if you ultimately choose not to use the service? How can I tell you what I might have missed or underestimated from the first edition of this book? I’m writing this at 33,000 feet, which is where I do a lot of my writing. I took a few deep breaths, and thought, “What should I say to entice people to buy this book about using Google+?” And with that, I discovered a problem.

You see, for the first time in my experiences with social networks and social media (which is over a decade and counting), I’m running into people everywhere who are saying, “I’m just not interested in joining another social network.” I hear this ...