O'Reilly logo

Google+ for Business: How Google's Social Network Changes Everything by Chris Brogan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

13. Feeling Lucky?

It’s important to start this chapter by explaining that I’m not an expert in search. I understand the value of search. I know enough about it that I don’t make the big mistakes that one can make when constructing a website (no all-Flash sites, for instance). But I also know enough to realize that what Google+ offers you for business above any other opportunity is the chance to improve your search results because Google indexes the publicly shared content you create on Google+.

That means when you post something on Google+ about “How to Pick a Home Improvement Contractor,” and the information has lots of great advice that gets shared with people who are interested in this material (and somewhere it has a link back to your site), ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required