Book description
The Complete Business Guide to Google+, Today’s Hottest New Social Network!
Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!
Make the right first moves after you’ve signed up for Google+
Take advantage of links between Google+ and Google search
Define the best Google+ strategy and tactics for your business
Create a business page that attracts new paying customers
Integrate Google+ into your current online/digital strategies
Learn how your customers are using Google+--and give them what they’re looking for
Use Circles to organize your contacts and interactions more effectively
Create Google+ posts that draw attention and spark conversations
Master warm selling on Google+
Build a simple, low-cost content strategy around Google+
Grow your audience and share others’ valuable content
Discover new ways to derive even more value from Google+
Table of contents
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- About the Authors
- Dedication
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction: Google+ Is So New
- 1. How Did I Get Here?
- 2. The Opportunity of Google+
- 3. A Day in the Life
- 4. First Moves with Google+
- 5. Circles
- 6. Posting in the Stream
- 7. A Simple Content Strategy
- 8. The “Warm” Sell
- 9. Growing an Audience
- 10. Sharing
- 11. Power Plays in Google+
- 12. Setting Up Your Business Page
- 13. Feeling Lucky?
- 14. Next Steps
- Index
Product information
- Title: Google+ for Business: How Google's Social Network Changes Everything
- Author(s):
- Release date: December 2011
- Publisher(s): Que
- ISBN: 9780132917964
You might also like
book
The Google+ Guide: Circles, Photos, Hangouts, and More
Google+ brings together the best of social networking services and lets you share ideas, photos, and …
book
Your Google® Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics, and Website Optimizer
Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers …
book
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled …
book
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. " …