Setting Up Direct Connect
Direct Connect is a feature in Google Search that enables people to search for your brand’s Google+ Page. They do this by typing a + symbol and the name of your brand, so if they type +pepsi, Google returns the Google+ Page at the top of the suggested search options (as shown in Figure 16-10). If you type +pepsi into Google Search and press Enter or Return, you are taken straight to the Google+ Page.
FIGURE 16-10 A Direct Connect result for a search.
Setting up Direct Connect requires you to add a piece of code to your web page. The next time Google Search crawls your site, it adds the Direct Connect details to Google ...
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