Understanding Google’s Approach to Businesses on Google+
At its heart, Google+ is all about people and the relationships between people, and Pages is no exception. Although you create a Page for an organization, it connects your organization with customers (which is one reason businesses are so excited about it). You can connect through posts and comments in the Stream as well as uploaded photos and videos, but what has got businesses really excited is Hangouts. This Google+ feature allows representatives of a brand or organization to have live video conversations with their customers, just as you can join in with live chats with your friends.
As Google says in the Pages introduction video, “Businesses don’t make people happy. People do.” Google+ ...
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