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Google® Business Solutions All-in-One For Dummies®

Book Description

If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets.

As if that wasn’t enough, there’s a Google AdWords™ gift card worth $25 inside the book, too!

  • Get e-mail, calendar, online documents and records, and more, free in Google Apps

  • Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base

  • Use Google Docs, Checkout, and other tools to give your site all the e-commerce features

  • Track traffic and get advertisers with Google Ads and Analytics

  • Choose tools to keep your e-mail, servers, computers, and files safe

  • Create gadgets that promote your business and add value to your site

  • Learn the secrets of search engine optimization the Google way

You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!

Table of Contents

  1. Copyright
  2. About the Authors
  3. Acknowledgments
  4. Publisher's Acknowledgments
  5. Introduction
    1. Taking a Look under the Hood
      1. Book I: Google Apps
      2. Book II: Google Search Tools for Business
      3. Book III: Highlighting Your Business
      4. Book IV: Creating a Web Site with Google Sites
      5. Book V: Google Tools for Your Site
      6. Book VI: Google Ads and Analytics
      7. Book VII: Securing Business Information
      8. Book VIII: Getting Noticed with Gadgets
    2. Foolish Assumptions
    3. Conventions Used in This Book
    4. Icons Used in This Book
    5. Time to Get Started!
  6. I. Google Apps
    1. 1. Getting Started with Google Apps
      1. 1.1. What Are Google Apps?
      2. 1.2. How Will This Work for Me?
        1. 1.2.1. The necessary services
        2. 1.2.2. What Google Apps can do for you
        3. 1.2.3. How much will this run me?
        4. 1.2.4. Running Google Apps tools on your hardware
        5. 1.2.5. Coping with the switch to Google Apps
      3. 1.3. Exploring the Google Apps Applications
        1. 1.3.1. Gmail
        2. 1.3.2. Google Calendar
        3. 1.3.3. Google Docs
        4. 1.3.4. Google Sites
        5. 1.3.5. Personalized start page
        6. 1.3.6. Google Talk
      4. 1.4. Setting Everything Up
        1. 1.4.1. Selecting a URL
        2. 1.4.2. Establishing your domain
        3. 1.4.3. Pointing in the right direction
        4. 1.4.4. Decorating your start page
        5. 1.4.5. Granting access
      5. 1.5. Calling In Reinforcements
        1. 1.5.1. Supporting your peers
        2. 1.5.2. Premium assistance
    2. 2. Making Gmail Work for Your Business
      1. 2.1. Considerations Before You Make the Change
        1. 2.1.1. Coping with a loss of control
        2. 2.1.2. Implementing a complex migration
        3. 2.1.3. Getting adjusted to the new system
        4. 2.1.4. Training users
        5. 2.1.5. Dealing with a resistance to change
        6. 2.1.6. Managing accounts
        7. 2.1.7. Getting e-mail where it needs to go
      2. 2.2. Configuring E-mail Addresses and Lists
        1. 2.2.1. Asking permission
        2. 2.2.2. Managing e-mail settings for users
        3. 2.2.3. Using e-mail lists
          1. 2.2.3.1. Creating an e-mail list
          2. 2.2.3.2. Editing an e-mail list
          3. 2.2.3.3. Deleting an e-mail list
      3. 2.3. Importing Messages and Contacts from Old Accounts
        1. 2.3.1. Bulk e-mail migration
        2. 2.3.2. Mail fetcher
        3. 2.3.3. Importing e-mail contacts
      4. 2.4. Communicate Instantly!
      5. 2.5. Using Gmail with Traditional E-Mail Apps
        1. 2.5.1. Configuring IMAP access
        2. 2.5.2. Configuring POP3 access
      6. 2.6. Common User Problems
        1. 2.6.1. I can't log into my account
        2. 2.6.2. It's taking too long to download messages
        3. 2.6.3. Mail is getting stuck in my outbox
        4. 2.6.4. I'm not getting some of my mail
        5. 2.6.5. Working with Google
    3. 3. Be More Productive with Google Calendar
      1. 3.1. Creating Your First Calendar
        1. 3.1.1. Adding calendar events
        2. 3.1.2. Editing calendar events
        3. 3.1.3. Deleting calendar events
        4. 3.1.4. Creating multiple calendars
        5. 3.1.5. Adding a subscription
        6. 3.1.6. Notifications
      2. 3.2. Using Shared Calendars Effectively
        1. 3.2.1. Adding collaborators to your calendar
        2. 3.2.2. Scheduling resources
        3. 3.2.3. Adding RSS feeds for the public
        4. 3.2.4. Embedding your calendar
      3. 3.3. Syncing Your Calendar
        1. 3.3.1. Microsoft Outlook
        2. 3.3.2. Blackberry
    4. 4. Collaborating with Google Docs
      1. 4.1. Understanding the Power of Collaboration
        1. 4.1.1. Updating files instantly
        2. 4.1.2. Sharing documents near and far
        3. 4.1.3. Understanding the different levels of sharing
      2. 4.2. Organizing and Searching for Documents
        1. 4.2.1. Uploading your old documents
        2. 4.2.2. Organizing your documents with folders
        3. 4.2.3. Using the Search function
        4. 4.2.4. Tracking changes
      3. 4.3. Creating Documents Effectively
        1. 4.3.1. Document
          1. 4.3.1.1. Setting default document styles
          2. 4.3.1.2. Downloading your documents
        2. 4.3.2. Presentation
          1. 4.3.2.1. Adding new slides
          2. 4.3.2.2. Arranging your presentation
        3. 4.3.3. Spreadsheet
          1. 4.3.3.1. Staring your spreadsheet
          2. 4.3.3.2. Using formulas
          3. 4.3.3.3. Viewing your data
        4. 4.3.4. Forms
    5. 5. Sharing Information with Google Sites
      1. 5.1. What You Can Create with Google Sites
        1. 5.1.1. Company Web pages and intranets
        2. 5.1.2. Individual Web pages and employee profiles
        3. 5.1.3. Project homepages
      2. 5.2. Collaborating Effectively Using Google Sites
        1. 5.2.1. Inviting users to collaborate
        2. 5.2.2. Defining different levels of permission
        3. 5.2.3. Limiting access
        4. 5.2.4. Editing pages
        5. 5.2.5. Subscribing to page changes
      3. 5.3. Creating a New Site from Scratch
        1. 5.3.1. Changing the appearance of your site
          1. 5.3.1.1. Site Elements
          2. 5.3.1.2. Colors and Fonts
          3. 5.3.1.3. Themes
          4. 5.3.1.4. Manage your corporate look
          5. 5.3.1.5. Create an integrated view
        2. 5.3.2. Adding pages to your site
          1. 5.3.2.1. Editing your pages
          2. 5.3.2.2. Organizing and sharing your pages
        3. 5.3.3. Adding attachments and comments
        4. 5.3.4. Making the sidebar useful
        5. 5.3.5. Adding another site
      4. 5.4. Quickly Searching Google Sites
        1. 5.4.1. Searching through a single site
        2. 5.4.2. Searching through all the sites you own
    6. 6. Creating Your Corporate Start Page
      1. 6.1. Customizing Your Color Scheme
      2. 6.2. Creating the Header and Footer
        1. 6.2.1. Adding images to headers
        2. 6.2.2. Adding links to headers and footers
        3. 6.2.3. Adding text to your header or footer
      3. 6.3. Managing the Content Your Users Will See
      4. 6.4. Making Your Start Page Live
  7. II. Google Search Tools for Business
    1. 1. A Smart Tour of Google Search
      1. 1.1. Using Google Search
      2. 1.2. Exploring Other Ways to Start Google Search
      3. 1.3. Understanding Free Search Results
        1. 1.3.1. Example: A specific search
        2. 1.3.2. Example: A general search
        3. 1.3.3. Sponsored links and shopping results
      4. 1.4. Fine-Tuning Searches
      5. 1.5. Advanced Searches
    2. 2. How Google Search Works
      1. 2.1. Crawling the Web
      2. 2.2. Ranking Pages on Search Terms
      3. 2.3. Understanding Google's Approach to Ranking Pages
      4. 2.4. Returning Results to Users
      5. 2.5. What Makes Google So Special?
      6. 2.6. What's Wrong with Google?
      7. 2.7. Google Searching for Yourself
        1. 2.7.1. Broadening your ego search
        2. 2.7.2. Checking domain names
      8. 2.8. A Note of Caution: The Google Hacking Database
    3. 3. Understanding How Your Customers Use Google
      1. 3.1. Understanding How People Really Search
      2. 3.2. Defining What Google Is Best At
      3. 3.3. Exploring the Different Types of Searches
        1. 3.3.1. Searching by name
        2. 3.3.2. Searching by type
        3. 3.3.3. Searching by region or area
        4. 3.3.4. Using combined searches
        5. 3.3.5. Searching outside of Google
      4. 3.4. Identifying Your Key Search Terms
    4. 4. Search Engine Optimization Basics
      1. 4.1. A Sample Business Web Strategy
      2. 4.2. A Simple Web Site Organization
      3. 4.3. Using Web Site "Tricks" for SEO
        1. 4.3.1. Directing traffic to home pages or product pages
        2. 4.3.2. Stuffing search terms into your site
        3. 4.3.3. Creating Web site content for SEO
        4. 4.3.4. Getting links
        5. 4.3.5. Specializing first
    5. 5. Adding Google Search to Your Site
      1. 5.1. Exploring the Benefits of Google Site Search
      2. 5.2. Trying before You Buy
      3. 5.3. Customizing Your Custom Search Engine
      4. 5.4. Customize Your Home Page
  8. III. Highlighting Your Business
    1. 1. Standing Out on Google Maps
      1. 1.1. The Basics of Google Maps
        1. 1.1.1. Changing the map view
        2. 1.1.2. Adding more information
      2. 1.2. Starting Your Search
      3. 1.3. Hitting the Streets
      4. 1.4. Searching Locally with GOOG-411
      5. 1.5. Promoting Your Business on Google Maps
        1. 1.5.1. Displaying your AdWords ad on Google Maps
        2. 1.5.2. Getting better results with Universal Search
        3. 1.5.3. Fine-tuning your business location
        4. 1.5.4. Attracting customers with coupons
      6. 1.6. Adding Google Maps to Your Web Site
        1. 1.6.1. Creating your map
        2. 1.6.2. Understanding your customer's point of view
        3. 1.6.3. Putting a simple map on your Web site
          1. 1.6.3.1. Adding a link to your map
        4. 1.6.4. Embedding your map in your Web site
          1. 1.6.4.1. Positioning your map
          2. 1.6.4.2. Making it work the best way you can
        5. 1.6.5. Letting customers interact with your map
        6. 1.6.6. Adding items to a map
          1. 1.6.6.1. Adding multiple locations
          2. 1.6.6.2. Adding points of interest
          3. 1.6.6.3. Adding lines
          4. 1.6.6.4. Adding shapes
          5. 1.6.6.5. Showing Street View of locations
    2. 2. Listing in Google Maps Local Business Center
      1. 2.1. Adding Your Business to the Local Business Center
      2. 2.2. Using Business Categories for Search
      3. 2.3. Using Photos and Videos in Your Business Listing
      4. 2.4. Your Unique Business May Require Unique Attributes
      5. 2.5. Finishing Your Local Business Center Listing
    3. 3. Attracting Customers with Google Coupons
      1. 3.1. The Art of Using Coupons
        1. 3.1.1. Should my business use coupons?
        2. 3.1.2. Where do people find my coupons?
      2. 3.2. Creating a Printable Coupon
      3. 3.3. Using Coupons with Google Maps
      4. 3.4. Coupons and Google Checkout
    4. 4. Showcasing Your Stuff with Google Base
      1. 4.1. Finding Products and Services
        1. 4.1.1. Searching on Google Base
        2. 4.1.2. Finding products and services on Google Base
        3. 4.1.3. Narrowing your search
      2. 4.2. Adding Products and Services to Google Base
      3. 4.3. Adding Items One at a Time
      4. 4.4. Creating a Data Feed to Add Multiple Items at Once
        1. 4.4.1. Setting up your feed
        2. 4.4.2. Testing your XML file
    5. 5. Feeding Your Products to Google Product Search
      1. 5.1. Using Google Product Search's Advanced Search Options
      2. 5.2. Adding Products to Google Product Search
        1. 5.2.1. Submitting your products
        2. 5.2.2. Where is my product?
      3. 5.3. Managing My Products
        1. 5.3.1. Editing your product listing
        2. 5.3.2. Removing your product listing
        3. 5.3.3. Promoting your product
      4. 5.4. Introducing Product Search Feeds
      5. 5.5. Creating a Product Search Feed
        1. 5.5.1. Tab-delimited text files
        2. 5.5.2. XML files
      6. 5.6. Registering and Submitting Your Data Feed
  9. IV. Creating a Web Site with Google Sites
    1. 1. Domain Names for Existing Businesses
      1. 1.1. Improving Google Search Results with Domain Names
      2. 1.2. Typing Domain Names Directly
      3. 1.3. Choosing Appropriate Domain Name Endings
      4. 1.4. Nation-Specific Alternatives
      5. 1.5. Choosing the Ideal Length
      6. 1.6. Determining Your Ideal Domain Name
      7. 1.7. Selecting Keywords for Domain Names
      8. 1.8. Check for Trademark Infringement
    2. 2. Domain Names for New Companies and More
      1. 2.1. Designing an Internet Business
      2. 2.2. Picking a Novel Domain Name
      3. 2.3. Sizing Your Online Effort
      4. 2.4. Defining Your Site's Appearance
      5. 2.5. Making the Right Impression
    3. 3. Buying a Domain Name
      1. 3.1. Why Are Some Domain Names Unavailable?
      2. 3.2. Checking for Available Domain Names
      3. 3.3. Registering with GoDaddy
      4. 3.4. Purchasing a Domain Name
      5. 3.5. Registering a Domain Name Privately
      6. 3.6. Purchasing Multiple Domain Names
    4. 4. A Tour of Google Sites
      1. 4.1. What Is Web 2.0?
      2. 4.2. How Google Sites Started
      3. 4.3. Plusses and Minuses of Google Sites
      4. 4.4. Understanding What Google Sites Can Do for You
      5. 4.5. Creating Your First Google Site
        1. 4.5.1. Adjusting your Google Site's appearance
        2. 4.5.2. Changing site elements
        3. 4.5.3. Changing Colors and Fonts
        4. 4.5.4. Going further
    5. 5. Creating a Search-Friendly Site
      1. 5.1. Selecting Your Dirty Half-Dozen
        1. 5.1.1. Search terms for BATCS
        2. 5.1.2. Competitive surfing
        3. 5.1.3. Distributing keywords on your Web site
      2. 5.2. Using Keywords to Create Your Site Map
        1. 5.2.1. Case study: The BATCS site map
        2. 5.2.2. Creating a draft of your site
    6. 6. Creating a Google Site
      1. 6.1. Initial Site Decisions
      2. 6.2. Creating a Site
        1. 6.2.1. Creating initial pages
        2. 6.2.2. Changing navigation
        3. 6.2.3. Changing colors, fonts, themes, and so on
        4. 6.2.4. Managing collaboration
    7. 7. Editing a Google Site
      1. 7.1. Editing Pages — Text Options
      2. 7.2. Google Sites and HTML
      3. 7.3. Editing with the Format Menu
      4. 7.4. Inserting a Horizontal Rule
      5. 7.5. I Think, Therefore I Link
      6. 7.6. Linking within a Page
      7. 7.7. Inserting Images
        1. 7.7.1. Image size on disk and in display
        2. 7.7.2. GIF, JPEG, and PNG images
        3. 7.7.3. Resizing images
        4. 7.7.4. Compressing images
        5. 7.7.5. Inserting an image in Google Sites
        6. 7.7.6. Using a Web-based image in Google Sites
  10. V. Google Tools for Your Site
    1. 1. Adding Google Documents to Your Web Site
      1. 1.1. Using Google Documents on Your Site
        1. 1.1.1. Google Documents — Word Processing in Your Web Site
        2. 1.1.2. Inserting a Google document
        3. 1.1.3. Understanding screen size issues
      2. 1.2. Collaborating with Google Calendar
        1. 1.2.1.
          1. 1.2.1.1. Getting people on your Calendar
          2. 1.2.1.2. Key points of Google Calendar
          3. 1.2.1.3. Google Calendar in your Web site
      3. 1.3. Embedding Google Presentations
        1. 1.3.1.
          1. 1.3.1.1. What Google presentations can do
          2. 1.3.1.2. Sharing Google Docs presentations
          3. 1.3.1.3. Google Docs presentations in your Web site
      4. 1.4. Sharing Google Spreadsheets
        1. 1.4.1.
          1. 1.4.1.1. What Google spreadsheets can do
          2. 1.4.1.2. Sharing Google spreadsheets
          3. 1.4.1.3. Google Docs spreadsheets in your Web site
      5. 1.5. Using Google Docs Spreadsheet Forms
        1. 1.5.1.
          1. 1.5.1.1. What Google spreadsheet forms can do
          2. 1.5.1.2. Sharing Google spreadsheet forms
    2. 2. Adding Google Media to Your Web Site
      1. 2.1. A Brief Description of Picasa Web Albums
      2. 2.2. A Brief Description of YouTube
      3. 2.3. Solving the Hosting Problem
      4. 2.4. You Say You Want a Resolution?
      5. 2.5. Embedding Multimedia in Your Web Pages
      6. 2.6. Creating a Picasa Web Albums Slideshow
      7. 2.7. Inserting a Picasa Web Albums Slideshow
      8. 2.8. Creating a YouTube Video
      9. 2.9. Embedding YouTube Videos in Your Web Page
    3. 3. Adding Google Gadgets to Your Web Site
      1. 3.1. Using Google Gadgets
      2. 3.2. Using Gadgets in a "Proper" Web Site
        1. 3.2.1. Official Google Gadgets for work
        2. 3.2.2. Google and non-Google Gadgets for fun
      3. 3.3. Finding Google Gadgets
      4. 3.4. Making Your Own Google Gadgets
      5. 3.5. Inserting Google Gadgets in Your Web Page
    4. 4. E-Commerce with Google Checkout
      1. 4.1. Trust, Sales, and E-Commerce
        1. 4.1.1. How many buyers will you have?
        2. 4.1.2. An example sales funnel
        3. 4.1.3. An e-commerce example from BATCS
      2. 4.2. Google Checkout Features
      3. 4.3. Signing Up to Use Google Checkout
      4. 4.4. Signing Up for Your Account
      5. 4.5. Adding the Buy Now Button to Your Web Page
    5. 5. Adding a Blog with Blogger
      1. 5.1. Taxonomy of a Blog
      2. 5.2. Why Blogs Are So Popular
      3. 5.3. What's Different with Business Blogs
      4. 5.4. Planning a Blog
        1. 5.4.1. Getting started with Blogger
        2. 5.4.2. Changing settings in Blogger
  11. VI. Google Ads and Analytics
    1. 1. Introducing Google Ads
      1. 1.1. What Is an AdWords Ad?
      2. 1.2. See, Click, Convert
        1. 1.2.1. See, Part I: Choosing keywords
        2. 1.2.2. See, Part II: Targeting locations
        3. 1.2.3. Click — Targeted content
        4. 1.2.4. Convert
    2. 2. Creating Your First Google Ads
      1. 2.1. Understanding the Data-Driven Business Model
      2. 2.2. Comparing Pay for Placement to Pay-per-Click
      3. 2.3. Signing Up for AdWords
      4. 2.4. Viewing Your Ad Campaign
    3. 3. Selling More with Google Analysis Tools
      1. 3.1. Modifying Your Web Site to Increase Sales
        1. 3.1.1. BATCS: A case study
        2. 3.1.2. Changing your site
      2. 3.2. Using AdWords for a Split Test
      3. 3.3. Showing More Options in Your Dashboard
      4. 3.4. Looking at AdWords Graphs
        1. 3.4.1. Changing the time period
        2. 3.4.2. (Quick) looks can be deceiving
        3. 3.4.3. The futility of stupidity
      5. 3.5. Introducing Google Analytics
    4. 4. Maximizing Your Site and Your AdWords Ads
      1. 4.1. Understanding Why Traffic Matters
      2. 4.2. Making Sure Your Site Lives Up to Expectations
        1. 4.2.1. Including comprehensive contact information
        2. 4.2.2. Adding e-commerce
      3. 4.3. Comparing Yourself to Your Competition
      4. 4.4. Targeting Google Ads
        1. 4.4.1. Location, location, location
        2. 4.4.2. Timing is everything
      5. 4.5. Increasing Traffic to Your Site
  12. VII. Securing Business Information
    1. 1. Is Security Really That Important?
      1. 1.1. Being Online Is Risky Business
      2. 1.2. Staying Aware of Security
      3. 1.3. Securing Your Computers
      4. 1.4. Securing Your Passwords
      5. 1.5. An Online Security Primer
        1. 1.5.1. Testing your security
        2. 1.5.2. Checking out new and existing employees
      6. 1.6. Creating a Security Policy for My Site
        1. 1.6.1. How can a policy protect my business?
        2. 1.6.2. Key parts of a security policy
        3. 1.6.3. Enforcing the security policy
        4. 1.6.4. Keeping the policy updated
    2. 2. Securing E-Mail
      1. 2.1. Understanding How E-Mail Works
      2. 2.2. Protecting My E-Mail Server
        1. 2.2.1. Using secure connections
        2. 2.2.2. Using mobile and wireless devices
      3. 2.3. Avoiding Phishermen
      4. 2.4. Dealing with Spam
        1. 2.4.1. You can't just delete it
        2. 2.4.2. How spam can hurt
      5. 2.5. Introducing Google Postini E-Mail Security Tools
        1. 2.5.1. Blocking spam
        2. 2.5.2. Vaccinating e-mail viruses
        3. 2.5.3. Filtering messages
        4. 2.5.4. Archiving messages
      6. 2.6. Installing Postini
      7. 2.7. Managing E-Mail Accounts with Postini
      8. 2.8. Using the Postini Center
        1. 2.8.1. Inbound services
        2. 2.8.2. Outbound services
        3. 2.8.3. Organization settings
      9. 2.9. Using the Postini Message Center
        1. 2.9.1. Tabbing through your e-mail
        2. 2.9.2. Managing your e-mail account
    3. 3. Avoiding Web and IM Security Risks
      1. 3.1. Identifying Web Security Risks
      2. 3.2. Focusing on Web Security
      3. 3.3. Choosing a Web Security Provider
        1. 3.3.1. Outsourcing Web security
        2. 3.3.2. Bringing Web security in-house
      4. 3.4. Letting Google Protect Your Web Site
      5. 3.5. Identifying Instant Messaging Security Risks
        1. 3.5.1. Words can hurt a business
        2. 3.5.2. Instant messaging security primer
  13. VIII. Getting Noticed with Gadgets
    1. 1. Introduction to Google Gadgets
      1. 1.1. Exploring the Gadget Directory
      2. 1.2. Interacting with the iGoogle Homepage
      3. 1.3. Keeping Informed with Google Desktop
        1. 1.3.1. Installing Google Desktop
        2. 1.3.2. Searching from Google Desktop
        3. 1.3.3. Using Gadgets in the sidebar
      4. 1.4. Uncovering the Secrets to Creating Viral Gadgets
    2. 2. Creating Your First Google Gadgets
      1. 2.1. Why You Should Make Your Own Gadgets
      2. 2.2. Understanding the Building Blocks of a Google Gadget
        1. 2.2.1. XML
        2. 2.2.2. HTML
        3. 2.2.3. JavaScript
        4. 2.2.4. Writing Google Gadgets
      3. 2.3. Using the Google Gadget Editor
      4. 2.4. Making Your Own Gadgets — Even Easier
    3. 3. Creating Applications for Social Networks
      1. 3.1. Introduction to OpenSocial
      2. 3.2. Where Does Your OpenSocial App Work?
      3. 3.3. Can You Do It Yourself?
    4. 4. Google Chrome and Gears
      1. 4.1. Using Google's Machinery
        1. 4.1.1. Installing Chrome
        2. 4.1.2. Installing Gears
      2. 4.2. What Is Chrome?
      3. 4.3. What Is Gears?
      4. 4.4. How to Make Chrome and Gears Work for You
    5. 5. Going Mobile with Google
      1. 5.1. Accessing Mobile Google
        1. 5.1.1. Using the Google Mobile App
        2. 5.1.2. Using Google Gears on mobile devices
      2. 5.2. Exploring Google's Mobile Applications
      3. 5.3. Making Google's Mobile Applications Work for Your Business