About the Authors
Jerri Ledford has been a freelance business-technology writer for more than 10 years, with more than 1,000 articles, profiles, news stories, and reports online and in print. Her publishing credits include: Intelligent Enterprise, Network World, Information Security Magazine, DCM Magazine, CRM Magazine, and IT Manager's Journal. She has also written a number of books. When not writing, she divides her time between Alabama, Mississippi, and Tennessee, hiking, gardening, playing with electronic gadgets, and playing "tech support" for friends and family.
Joe Teixeira is currently the manager of web Intelligence at MoreVisibility, an online advertising agency. Joe has earned Google Analytics Authorized Consultant (GAAC) status for his company, which is an elite group of companies worldwide that provides support with the Google Analytics product. Joe also has a Google Analytics Individual Qualification (GAIQ), and is a Top Contributor on the Google Analytics Help Forum. He is also the sole contributor for his company's "Analytics and Site Intelligence" blog, and has appeared as a guest author this year on the official Google Analytics blog.
Mary Tyler is a professional technology journalist and a former software and web developer. She specializes in open source, enterprise software, intellectual property, motorcycles, and anything Macintosh.
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