Book description
With 2 billion sites on the Web, who's looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and apply Analytics results, even if you're not a Web pro
See how other companies use Analytics data
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking
Apply the information you'll get from reports on traffic, visitors, content, site searches, and more
Drill down deeper with advanced techniques, tips, and hacks
Table of contents
- Copyright
- About the Authors
- About the Tech Editor
- Credits
- Acknowledgments
- Introduction
-
I. Getting Started with Google Analytics
- 1. What's New in Google Analytics
- 2. Why Analytics?
- 3. Creating Your Analytics Account
- 4. The Settings Dashboard
- 5. Account Dashboard Basics
-
II. Analytics and Site Statistics: Concepts and Methods
- 6. E-commerce Concepts and Methods
- 7. Basic Metrics and Concepts
-
8. Setting Up E-commerce
- 8.1. Enabling E-commerce within Your Profile(s)
- 8.2. The Google Analytics E-commerce Code
- 8.3. General E-commerce Coding Guidelines
- 8.4. E-commerce Tracking on Subdomains and Separate (Third-Party) Domains
- 8.5. E-commerce Tracking with Google Checkout; Other E-commerce Platforms
- 8.6. Tracking Other E-commerce Platforms
-
III. Advanced Implementation
- 9. Advanced Dashboard Features
- 10. Filtering Analytics Data
- 11. Setting Goals
- 12. Funneling Visitors to Their Destination
- 13. Google AdWords Integration
-
14. Hacking Google Analytics
- 14.1. A Review of Subdomain/Cross-Domain Tracking
- 14.2. Setting up Duplicate Profiles
- 14.3. Why Create Duplicate Profiles?
- 14.4. Filtering Out Internal Traffic
- 14.5. Other Neat (Advanced) Filters
- 14.6. Tracking PDF (and Other) File Downloads
-
14.7. Customizations with the Google Analytics Tracking Code
- 14.7.1. Tracking Virtual Page Views
- 14.7.2. Tracking Two Accounts Simultaneously
- 14.7.3. Custom Segmentation (User-Defined)
- 14.7.4. Modifying the Session Timeout
- 14.7.5. Modifying the Campaign Conversion Timeout
- 14.7.6. Modifying Conversion Attribution (Last to First)
- 14.7.7. Using the Anchor (#) Symbol in Destination URLs
- 14.7.8. Recognizing 'Nonstandard' URL Query Parameters
- 14.7.9. Counting Keywords and Referring Sites as 'Direct' Traffic
- 14.7.10. Setting the Cookie Path to a Subdirectory
- 14.7.11. Controlling Data Collection Settings
- 14.7.12. Tracking a New Organic Search Engine
- 14.8. Tracking Coupons and Discounts (E-commerce)
- 14.9. Tracking Social Media
-
IV. The Reports
- 15. Analyzing Visitors
- 16. Traffic Sources
- 17. Content Overview
- 18. Site Search
- 19. Event Tracking
- 20. E-Commerce Tracking
- A. Where To Go from Here
Product information
- Title: Google Analytics™ Third Edition
- Author(s):
- Release date: December 2009
- Publisher(s): Wiley
- ISBN: 9780470531280
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