Google AdWords™ is a web-based marketing tool that allows individuals and organizations to advertise on the Internet. It is the most popular web marketing tool, and operates on the largest connected set of networks, Google's networks. Google AdWords is simple to start using, but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance.
Working through this book, you will create a Google AdWords account and run a basic marketing campaign. You will learn how to create and navigate a Google AdWords account; create and manage ad campaigns; work with keywords; write ads for Google AdWords; manage bidding and budgets; launch and manage ads; and create financial and performance reports.