About the Authors
Howie Jacobson, PhD, is EIEIO (Emotional Intelligence & Empathic Inspiration Officer) of Vitruvian. He's the creator of the Checkmate Method of competitive positioning, and speaks, writes, and consults on online marketing strategy and the Hero's Journey. He is a columnist for FastCompany.com, and is a contributing author for Harvard Business Review online.
Howie has been called “one of the great positioning strategists of his generation” by his teenage daughter, which is a huge compliment if you believe that for even a second.
Howie spends his leisure time pretending he's not 46 years old, running barefoot, and playing Ultimate Frisbee and folk-rock guitar. He also performs stand-up and improv in the shower, and occasionally in front of friendly crowds of slightly tipsy customers.
Howie lives with his family in Durham, North Carolina, and KZN, South Africa, depending on when you ask. His lifelong ambition is to bring about world peace through marketing — and after that's accomplished, to play Ultimate Frisbee in the 2044 Olympics in Maui.
Kristie McDonald is CEO of Vitruvian. Prior to her work in PPC, Kristie was in IT consulting for over 20 years, including time spent at McKinsey & Company and two Accenture spin-offs. She has years of experience in strategy consulting, project management, and general business management.
Kristie's online experience began in 2004 when she took charge of online marketing at the consulting company where she was an owner and director. ...
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