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Google Adwords That Work by Jon Smith

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So much testing, so little time …

Testing new ads, altering copy, split testing ‘A’ and ‘B’ ads—it all takes time. I would argue, though, that it’s time well spent. But it may be too much for you to handle on your own, especially if you run a small operation and your time and expertise is expected and needed elsewhere. Personally, I love to stay in control of my AdWords campaigns, so that I can react immediately and retire ads that are failing and boost ads that are doing well. But we all have lives outside of marketing and even hard-working folks such as yourselves deserve to take a holiday once in a while rather than melting under the constant weight of the responsibility required to stay ahead of the game.

Help is at hand. And that help is ...

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