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Google Adwords That Work by Jon Smith

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2

Defining your strategy

To fully harness the potential of Google AdWords, it’s of paramount importance to fully understand what Google AdWords is, how it works, and how you can make it work for you and your online business. You may have dabbled with AdWords already and enjoyed some success or suffered abject failure. You may have been using AdWords for years and you’re just reading this book to find a couple of hints and tips to improve on your current campaigns. Whatever your background with AdWords, it never hurts to take a breather, refresh yourself and ‘go back to basics’—not least because Google is always changing and we all run the risk of falling into a rut with our behaviour and thought processes, which means we can often overlook some ...

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