Book description
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.
Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
- Turning your web site into a profit center with AdSense
- Making sense of AdSense metrics
- Driving traffic to your site
- Optimizing sites for search engine placement
- Working with AdWords campaigns, auctions, and reports
- Managing campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Publisher resources
Table of contents
- Preface
-
I. Making Money with Your Web Site
- 1. Build It and They Will Come: Creating Popular Web Sites
- 2. Driving Traffic to Your Site
- 3. Optimizing Sites for Search Engine Placement
- 4. Making Money with Affiliate Programs
- 5. CPC Advertising
- 6. Profiting from Adult Sites
-
II. Getting the Most from AdSense
- 7. Understanding Google, AdSense, and AdWords
-
8. Working with AdSense
- 8.1. Applying for an AdSense Account
- 8.2. Setting Account Options
- 8.3. AdSense Content and AdSense Search
- 8.4. AdSense Ad Settings
- 8.5. AdSense Search Settings
- 8.6. Action Items
- 9. Making Sense of AdSense
-
III. Working with AdWords
-
10. Using AdWords
- 10.1. Signing up for an Account
- 10.2. Creating and Editing Ad Campaigns
- 10.3. Ad Groups
- 10.4. Site Targeting
- 10.5. Getting a Client Manager Account
- 10.6. Action Items
- 11. Improving Campaign and Ad Group Performance
- 12. AdWords Reporting and Conversion Tracking
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10. Using AdWords
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IV. Using the AdWords APIs
- 13. Understanding the AdWords API
- 14. Programming the AdWords API
- 15. Navigating the AdWords Objects Hierarchy
- 16. Keyword Estimation
- Glossary
- Index
- Index
- About the Author
- Colophon
- Copyright
Product information
- Title: Google Advertising Tools
- Author(s):
- Release date: January 2006
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9780596101084
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