When it comes to advertising on the web, you just can't argue withthe numbers. A $7 billion market today is expected to grow to $18.9billion by 2010. Jupiter Research also estimates that searchadvertising will be a larger share of the market than displayadvertising by 2010. These phenomenal numbers are due largely toGoogle, which has changed the way the world publishes content - andadvertises.
Google Advertising Tools from O'Reilly examines thebusiness and technology behind making money with content andadvertising on the web. This focused, easy-to-read guide shows youhow to use Google's advertising services to make it happen. You'llfind all the background information you need to work with GoogleAdSense, which automatically delivers text and image ads that areprecisely targeted to your site, and Google AdWords, which lets yougenerate text ads that accompany specific search term results.
This book has specific and detailed sections on:
Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensivepicture of how advertising works on the web and how you can use theGoogle advertising programs to your advantage.