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Google AdSense Quick Guide: Mastering the New Google AdSense Interface by Michael Miller

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7. Viewing AdSense’s New Performance Reports

In This Chapter

Understanding AdSense Performance Reports

Understanding Key Metrics

Viewing Quick Reports

Examining Individual Performance Reports

Saving, Viewing, and Scheduling Custom Reports

You want to generate the most revenue from the ads you allow on your website, blog, or other content. To do that, you need to know how your current ads are performing—and why.

To that end, AdSense offers a variety of performance reports to help you track and analyze ad performance in a number of different ways. Smart webmasters use these reports not just to determine how much ad revenue they’re generating, but also to increase the amount of that revenue. That requires reading between the lines in ...

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