Acknowledgments
The authors want to acknowledge the following people for sharing their stories and perspectives regarding marketing and corporate social initiatives, and in many cases taking the time and effort to complete surveys, confer with other colleagues and partners involved in these initiatives, research historical files, and proof copy. We thank you.
Allstate: Kate Hollcraft, Emily Pukala
Avon Products: Susan Arnot-Heaney
Best Buy: Kelly Groehler
The Boston Beer Company: Michelle Sullivan
Cause Consulting: Mark Feldman, Risa Sherman
Chipotle Mexican Grill: Chris Arnold
Church & Dwight Co.: Stacey Feldman
Clorox: David Kellis
Coca-Cola: April Jordan
Comic Relief: Anne-Cecile Berthier
Corporate Culture: John Drummond, Dave Thomas
Cone Communications: Craig Bida, Whitney Dailey, Alison DaSilva, Sarah Kerkian
ConAgra Foods: Kori Reed
Do Good, Make Money: Laura Probst
Edelman: Carol Cone, Amy Kalfus, Ann Clark
Energizer: Harriet Blickenstaff (Blick + Staff Communications)
Farmers Insurance: Charles Browning, Roger Daniel, Doris Dunn, Josh Krupp
FedEx: Julia Chicoski, Philip Blackett
Food Network: Katie Ilch, Kirstin Knezevich, Leah Lesko, Irika Slavin
General Mills: Berit Morse, Zack Ruderman
IBM: Stan Litow
Johnson & Johnson: Andrea Higham
Kraft Foods: Stephen Chriss
Levi: Sarah Young, Sarah Anderson
Macmillan Cancer Support: Katya Borowski, Francesca Insole
Macy's: Holly Thomas
March of Dimes: Chad Royal-Pascoe
Marks & Spencer: Richard Gillies
Mars Petcare US: Lisa Campbell, ...
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