CHAPTER 1Products and QualityWhat Is the Situation?
The perfect product would be a win for everyone: the makers would become personally fulfilled and wealthy, while the users would be forever grateful because their lives would be so improved. Distributors would be ecstatic because of the demand for the product, and the media would seize on it because of its obvious positive impact. The government would love the perfect product because the balance of payments would be improved, and environmental groups would respect it because it would not use limited resources or pollute the ecosphere.
Of course, there are no perfect products, but there have been some awfully good ones: the spring clothespin, the Volkswagen Beetle, the paper clip, the user interface ...
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