PREFACE

We’re losing patience with bad companies.

Not just the four of us authors, but Americans generally. And people across the globe.

Fed up with Goldman Sachs’s greed and sickened by BP’s pollution. Tired of tainted food, tightfisted employers, and “corporate social responsibility” that is more marketing spin than true caring for our communities.

Society hasn’t given up on capitalist corporations. We rely on companies for the basic necessities of food, clothing, and shelter, as well as modern conveniences like computers, air travel, and wireless connectivity. And we love the surprises they generate, from iPads and Wiis to Snuggies and even Silly Bandz.

But collectively we’re setting a higher standard for businesses. We’re beginning to make ...

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