INTRODUCTION

MANY FINE BOOKS out there will tell you how to design and build a responsive website. This isn’t one of them.

Wait! Don’t throw the book away yet!

There’s more to “going responsive” than fluid grids, flexible images, and media queries. Indeed, most organizations that have implemented a responsive design report that the design and development decisions were the easy part. The hard part is getting the organization aligned on what it means to design for all devices equally.

Going responsive requires everyone—everyone!—to approach the design and development process with a new perspective. Long-simmering conflicts about whose “thing” gets priority on the homepage must be addressed, head-on. Site speed stops being the concern of a few ...

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