ACKNOWLEDGEMENTS

There’s nothing like writing a book to make you appreciate the kindness and wisdom of your colleagues and friends. I’m genuinely lucky to know so many smart people and I’m genuinely grateful for all the help I received during this process.

To Jeffrey Zeldman, Jason Santa Maria, Nicole Fenton, Caren Litherland, Lisa Maria Martin, Rob Weychert, and the entire team at A Book Apart, thank you for agreeing to go through this whole goat rodeo with me a second time. Special thanks go to Katel LeDû for wrangling a miraculous number of goats at one time—and making it look so easy.

To Frank Chimero, I’m thrilled that you agreed to write the foreword. I’d like to add you to my professional network on LinkedIn.

To Jason Grigsby, thank ...

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