Chapter 5. Networking, Marketing, and Sales
The old saying of it being more about who you know than what you know is certainly true when it comes to business and is often the distinguishing factor between people who achieve success and those who miss out. We all start in the world with minimal contacts, meaning that even the most connected people have been in a position where they had minimal contacts. This section focuses on the different methods and avenues you can use to build your network of contacts that can support your marketing and business strategy.
Understanding networking
Put simply, networking is about meeting people who could turn out to be useful in one way or another. These people could be immediately useful to yourself, to people ...
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