Every brand wants the same thing when you really boil it down. Better results for less money. Going lean has been a massive trend over the past decade - as organizations from Apple to Xerox (and scores of others alphabetically in-between) have migrated into this methodology. But did you know that another massive marketplace trend - gamification - can be a wickedly effective instrument to cut costs and deliver big results? In this session, Todd Young, Creative Director at Fiero, will discuss how brands can engender loyalty from their customers and their employees, while seeing a real impact on the bottom line.