CHAPTER 5
THE INVENTION MYTH
Invention is the national lottery of entrepreneurship.
You don’t have to re-invent the wheel to make your fortune in business. In fact, new inventions are often the hardest way to achieve success. Building a business around new inventions can often equate to being the national lottery equivalent of entrepreneurship.
Just like the lottery there are the winners that make you want to play, like the Post-it Note and the Rubik’s Cube. Who would not be inspired and motivated by the success their inventors have achieved? But the bald facts are that, if you want to make a lot of money the most proven and simplest method is to look at a competitive market and think about how you could do it better. With this in mind, you should ...
