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Go Do!: For People Who Have Always Wanted to Start a Business

Book Description

A refreshingly simple, easy-to-read guide to getting started in business

If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.

Table of Contents

  1. Cover
  2. ENDORSEMENTS
  3. Title page
  4. Copyright page
  5. ACKNOWLEDGEMENTS
  6. INTRODUCTION
  7. CHAPTER 1: GO ME!
    1. Life
    2. School
    3. Business Begins
    4. My Epiphany
  8. CHAPTER 2: RISK
    1. Failure/Feedback/Risk
    2. Success
    3. Failure
    4. The Lessons to be Gained from this Chapter
  9. CHAPTER 3: GO YOU!
    1. Limiting Beliefs
    2. You Need to Have Resilience
    3. Taking Away the Safety Net
    4. Do You Want to Change?
    5. The Lessons to be Gained from this Chapter
  10. CHAPTER 4: THE WORST FIVE EXCUSES
    1. Excuse 1: I Need a Lot of Money to Start a Business
    2. Excuse 2: I Cannot Afford to Leave Work
    3. Excuse 3: I Heard 80% of New Businesses Go Bust in the First Three Years
    4. Excuse 4: I Need to Gain More Experience in My Chosen Field before Making the Leap
    5. Excuse 5: I Don’t Know About Business, Tax or Accountancy
    6. The Lessons to be Gained from this Chapter
  11. CHAPTER 5: THE INVENTION MYTH
    1. A Lesson about Trying to Launch an Innovative Product in the UK
    2. Differentiation
    3. The Lessons to be Gained from this Chapter
  12. CHAPTER 6: TAKING RESPONSIBILITY
    1. Your Character versus Your Ego
    2. The Lessons to be Gained from this Chapter
  13. CHAPTER 7: THE FOUR STAGES OF ENTERPRISE
    1. 1. Out on Your Own
    2. 2. Small Team – Partners or Employees
    3. 3. Extended Team – Small Enterprise
    4. 4. Multiple Teams
    5. The Lessons to be Gained from this Chapter
  14. CHAPTER 8: PLANNING
    1. Fail to Plan and You Plan to Fail
    2. The Lessons to be Gained from this Chapter
  15. CHAPTER 9: MARKETING
    1. Don’t Start a Business, Start a Marketing Campaign
    2. Starting Your Business
    3. Writing Your First Ad
    4. Split Testing and Statistical Significance
    5. Control Ads
    6. The Lessons to be Gained from this Chapter
  16. CHAPTER 10: A COMPELLING OFFER
    1. The Ingredients of a Compelling Offer
    2. Offer Instalments on High Ticket Items
    3. High Ticket versus Low Ticket
    4. Social Proof
    5. Make Sure You Have a Solid Sales System
    6. Pipeline
    7. Customer Lifetime Value
    8. Social Media
    9. Viral Marketing
    10. Affiliate Marketing
    11. Credibility
    12. Joint Ventures
    13. Email Marketing
    14. Tele Marketing
    15. The Lessons to be Gained from this Chapter
  17. CHAPTER 11: GO DO!
    1. Timetable
  18. ABOUT THE AUTHOR
  19. WHAT PEOPLE HAVE BEEN SAYING ABOUT THE HARBOUR CLUB LIGHT
  20. Index