Book description
A refreshingly simple, easy-to-read guide to getting started in business
If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.
Table of contents
- Cover
- ENDORSEMENTS
- Title page
- Copyright page
- ACKNOWLEDGEMENTS
- INTRODUCTION
- CHAPTER 1: GO ME!
- CHAPTER 2: RISK
- CHAPTER 3: GO YOU!
-
CHAPTER 4: THE WORST FIVE EXCUSES
- Excuse 1: I Need a Lot of Money to Start a Business
- Excuse 2: I Cannot Afford to Leave Work
- Excuse 3: I Heard 80% of New Businesses Go Bust in the First Three Years
- Excuse 4: I Need to Gain More Experience in My Chosen Field before Making the Leap
- Excuse 5: I Don’t Know About Business, Tax or Accountancy
- The Lessons to be Gained from this Chapter
- CHAPTER 5: THE INVENTION MYTH
- CHAPTER 6: TAKING RESPONSIBILITY
- CHAPTER 7: THE FOUR STAGES OF ENTERPRISE
- CHAPTER 8: PLANNING
- CHAPTER 9: MARKETING
-
CHAPTER 10: A COMPELLING OFFER
- The Ingredients of a Compelling Offer
- Offer Instalments on High Ticket Items
- High Ticket versus Low Ticket
- Social Proof
- Make Sure You Have a Solid Sales System
- Pipeline
- Customer Lifetime Value
- Social Media
- Viral Marketing
- Affiliate Marketing
- Credibility
- Joint Ventures
- Email Marketing
- Tele Marketing
- The Lessons to be Gained from this Chapter
- CHAPTER 11: GO DO!
- ABOUT THE AUTHOR
- WHAT PEOPLE HAVE BEEN SAYING ABOUT THE HARBOUR CLUB LIGHT
- Index
Product information
- Title: Go Do!: For People Who Have Always Wanted to Start a Business
- Author(s):
- Release date: May 2012
- Publisher(s): Capstone
- ISBN: 9780857082749
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