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Globalization by Sarah Powell, Pervez Ghauri

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Rising to Challenges

As a global manager you will have a number of global, regional, and local trends, conditions, and situations to consider. Some of these may be commercial, while others may be political, economic, or bureaucratic, or relating to corporate social responsibility. The possibility of fraud, corruption, and counterfeiting may also pose risks and must be considered.

Assessing the risks

A risk assessment is crucial to any decision-making. For a small or medium-sized company, issues such as control, cultural fit, and image are crucial. Focus on good communication and relationships with suppliers, partners, and business advisers. In addition to red-tape complications and exchange rate variations, particular risk areas are quality ...

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