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Globalization by Sarah Powell, Pervez Ghauri

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Seizing Opportunities for Small Businesses

There has never been a better time for small and medium-sized firms to target foreign markets. They even have an advantage in that their small size makes them more able to change, innovate, and adapt quickly to meet changing market needs—crucial in a fast-moving competitive world.

Operating as a micro-multinational

Small companies branching out beyond their home markets have been dubbed “micro-multinationals.” Their innovative profiles and success bear out theories of the benefits of smallness. They are mostly based in the US and Europe but globalization is encouraging worldwide initiatives. Online operations can minimize office costs for small businesses. A business can be run from a home office and ...

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